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AnyMind Group

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AnyMind Group appoints Toh Yi Hui as Country Manager, Singapore

Toh joined the company in 2017 in an entry-level position, and now leads the entire Singapore operations for the company

AnyMind Group, an end-to-end commerce enablement company, has today announced the promotion and appointment of Toh Yi Hui to Country Manager, Singapore, where he will lead the company’s country operations across its various products and business lines.

Toh joined AnyMind Group in 2017 as an entry-level Business Development Executive and rose through the ranks over the past six years as the company expanded from the marketing technology space into publisher and creator, e-commerce, manufacturing, logistics and conversational commerce spaces.

Prior to his promotion to Country Manager of Singapore, he was Head of Business Development for Singapore, where he led the company’s sales team for Singapore. He joined AnyMind Group from Kingsmen Creatives, where he was involved in sales and marketing, account servicing and project management.

On his appointment, Toh said: “We’re now experiencing a sticky convergence between marketing and digital commerce, as the industry moves towards smarter, more effective and efficient marketing. I am looking forward to working with the team and striving for greater excellence as we bring new value and innovation to our customers, deliver more ways for them to unlock the next generation of commerce, and ultimately stay true to our mission to make every business borderless.”

Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “Yi Hui has shown sharp business acumen even when he first joined the company, and has become a trusted and pragmatic leader not just with the team in Singapore but also with our customers. He truly embodies our DNA, having grown together with the company, and now taking a leadership position for us. Recent additions to our leadership team bolster what is an already strong lineup of industry veterans, innovative entrepreneurs and talented individuals, as we look to make it exciting for everyone to do business.”

The appointment of Toh as Country Manager, Singapore, closely follows the appointment of marketing veteran, Rubeena Singh, as Country Manager, India and MENA, by AnyMind Group in early January 2023.

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