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Yuta&Sena’s Seina taps on AnyMind Group to launch D2C apparel brand Seiney BLONDE

The brand will launch its first collection at 7:00pm JST on 27 January 2023

AnyMind Group, an end-to-end commerce enablement company, has today announced that Seiney BLONDE, a direct-to-consumer (D2C) apparel brand created by Seina of YouTube duo Yuta&Sena, leveraged on a range of AnyMind Group’s proprietary platforms in the creation and launch of the Seiney BLONDE brand and products. Yuta&Sena is part of the creator network by GROVE, an AnyMind Group-owned and Japan-based network of content creators and influencers. The brand will launch its official online store on 27 January 2023 at 7:00pm Japan Standard Time.

Seina tapped on a range of AnyMind Group’s platforms including AnyX for e-commerce management, AnyFactory for manufacturing, AnyLogi for logistics, and AnyChat for customer engagement.

The concept of this brand centers around the phrase: “My life is mine,” and is influenced by the culture of the West and fashion styles from the 2000s. On the concept of her brand, Seina said: “I want to create clothes that make you feel like a princess in a fairy tale. I want you to love yourself wearing the clothes you love, without worrying about what others think.”

The first collection includes four items that can be worn from the current season to early spring, and include “00s Moco Moco Jacket,” “Flowerknit camisole & cardigan,” “Heart leather short pants,” and “KiraKira princess Tops.”

The high-quality products are uniquely designed and packs cuteness into small details such as the designs and buttons. In addition, a limited offer at launch will see all customers receive a lookbook, and those who purchase more than ¥15,000 worth of products will receive a limited edition sticker set.

On the launch of her brand, Seina said: “I have always dreamed of creating my own apparel brand, and I am so happy to finalloy make it a reality! I am looking forward to seeing the items that I have put so much effort into, in everyone’s hands. I hope that Seiney will become a brand loved by many!”

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