Press Release

Influencer marketing shifts from awareness tool to outcome driver across APAC

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has released its State of Influence in APAC 2026 Report, revealing a fundamental shift in influencer marketing across the region. Influencer marketing across APAC has evolved from an upper-funnel driver to an outcome-driver in 2025, as influencers are increasingly proven to impact trust, purchase intent, and measurable commerce outcomes rather than serving solely as top-of-funnel awareness drivers.

The report draws on first-party data points from AnyTag, cove

Press Release

Influencer Marketing

Jan 29, 2026

AnyMind Group acquires Japanese vertical video production company, MISM

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the full acquisition of MISM Inc (hereinafter MISM), a creative production studio specializing in vertical, short-form video content, marking its third acquisition in 2026. MISM works with over 2,000 models and creators and produces over 20,000 videos annually. These videos are provided to customers through BUZZRENTAL, a stock library of over 60,000 vertically-formatted videos, and BUZZORDER, a custom-made vertical video production service

Press Release

E-commerce & D2C

Jan 26, 2026

Rider Insurance Broker partners with AnyMind Group to deploy AnyLive to elevate insurance information delivery on live streaming platforms

AnyMind Group [TSE: 5027], a BPaaS company for marketing, e-commerce, and digital transformation, has announced that Thai insurance company, Rider Insurance Broker Public Company Limited, has launched its first-ever deployment of AnyLive, AnyMind Group’s AI-powered live commerce platform. This is the first-of-its-kind deployment using AnyLive in the Thai insurance industry.

As part of the initiative, an AI avatar modeled after Dr. Panawat Kurmapirak, Chief Executive Officer of Rider Insurance Broker Public Company Limited, was created to host live str

Press Release

Creator Growth

Jan 16, 2026

AnyMind Group expands Japan social commerce footprint with acquisition of Bcode

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has acquired all shares of Bcode Inc. (hereinafter Bcode), a Japan-based company specializing in the management and support of live streamers.

This acquisition strengthens AnyMind Group’s end-to-end social commerce infrastructure, spanning content creation, distribution and purchasing, at a time when live streaming and creator-led commerce are increasingly driving purchasing behavior across social and video platforms. By integrating Bcode’

Press Release

E-commerce & D2C

Jan 5, 2026

AnyMind Group completes acquisition of Sun Smile

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced that it has completed the acquisition of all shares of Sun Smile Inc. Sun Smile is a Japan-based distributor and brand developer specializing in the beauty and cosmetics industry. This acquisition follows the resolution announced on December 18, 2025, and all closing procedures were completed on January 1, 2026.

Moving forward, AnyMind Group’s overseas and domestic customers can tap into a nationwide offline distribution network in Japan. By

Press Release

E-commerce & D2C

Dec 18, 2025

AnyMind Group to acquire Japan-based distributor Sun Smile, expanding O2O and offline retail capabilities

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has agreed to acquire all shares of

Sun Smile Inc, a Japan-based distributor and brand owner in the beauty and personal care sector. The acquisition, AnyMind Group’s 13th to date and seventh in Japan, will mark the company’s entry into offline retail and strengthen its ability to connect social media, e-commerce and nationwide store distribution through an AI-powered online-to-offline (O2O) model.

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