AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has been awarded YouTube’s “Top GMV Award” for the YouTube Shopping Affiliate Program 2025 in Indonesia. The recognition highlights the company’s impact in advancing social commerce and accelerating GMV performance across its creator channels in the program.
This award reflects the company’s strong capabilities in driving the influence of creators with social commerce. AnyMind Group was selected to support the YouTube Shopping Affiliate program across all of the program’s markets in Southeast Asia, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Through the program, creators develop shoppability within their content by tying in products directly in long-form videos and Shorts, enabling seamless “watch-and-shop” experiences while earning from verified sales.
AnyMind Group’s support model for creators, including analytics through its proprietary platforms such as AnyTag, brand matchmaking, product sampling, analytics, campaign optimization, and technical troubleshooting, has enabled creators to transform content into scalable social commerce.
The company has a growing network of over 100 creators in Indonesia who are part of the YouTube Shopping Affiliate program, and from this pool of over 100 creators in Indonesia, three Indonesian-based gadget review channels obtained over US$100,000 each in monthly GMV in the second half of 2025, driven entirely by verified YouTube Shopping Affiliate sales.
“Social commerce is experiencing unparalleled growth in Southeast Asia and the YouTube Shopping ecosystem is accelerating that shift. We want to equip every creator with the infrastructure needed to thrive in this new age of influencer marketing,” said Lidyawati Aurelia, Country Manager, Indonesia, AnyMind Group.
