AnyMind Group, a leading end-to-end commerce enablement company, delivered a standout performance at the Maddies Awards 2025, earning five major wins across creativity, technology, and mobile-first innovation categories. The achievements reflect AnyMind Group’s continued momentum in India’s rapidly evolving mobile marketing landscape, where brands increasingly demand integrated, insight-led, and performance-driven solutions.
Held on December 2nd, 2025, the Maddies Awards, organized by Exchange4Media, remain one of the region’s most competitive platforms for recognizing excellence in mobile marketing. This year’s results highlight the strength and versatility of AnyMind’s BPaaS-led approach across categories spanning financial literacy, FMCG, QSR, and fashion retail.
AnyMind Group’s Wins at the Maddies Awards 2025
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Gold – Social Impact / Not for Profit
• AMFI – Mutual Funds Sahi Hai
Recognized for mobile-led financial literacy solutions that scaled reach and educational impact. -
Gold – Use of Rich Media / Video / Interactive Content
• Alpenliebe Mango Popfills
Awarded for deploying high-engagement rich media formats that blended playability, video, and interactive storytelling. -
Silver – Best Mobile Video
• Boomer
Honored for impactful mobile video strategy that achieved strong brand lift and user engagement. -
Silver – Best In-App Advertising
• KFC (India)
Acknowledged for precise mobile audience targeting and seamless creative integration within app environments. -
Bronze – Best Use of Mobile – Fashion
• GAP (India)
Recognized for mobile-first retail marketing that successfully linked awareness, product discovery, and conversion behaviour.
Rising Strength in Mobile-First Execution
The five-category sweep demonstrates AnyMind Group’s expanding capability to deliver work that blends:
- advanced audience insights
- proprietary marketing and data technology
- platform-native creative formats
- measurable performance outcomes
Across diverse industries, in-market teams helped drive scalable, high-impact mobile marketing strategies that responded to India’s increasingly mobile-led consumer ecosystem.
India as a Core Growth Market
With India continuing to lead global mobile consumption trends, the wins reinforce AnyMind’s strategic emphasis on deeper integration of data and creative, category-specific mobile solutions and agile campaign delivery enabled by its BPaaS model.
- deeper integration of data and creative
- category-specific mobile solutions
- agile campaign delivery enabled by its BPaaS model
These recognitions further solidify AnyMind’s position as a key technology and marketing partner for brands driving mobile-led transformation.
