AnyMind Group [TSE: 5027], a BPaaS company for marketing, e-commerce, and digital transformation, has announced that Thai insurance company, Rider Insurance Broker Public Company Limited, has launched its first-ever deployment of AnyLive, AnyMind Group’s AI-powered live commerce platform. This is the first-of-its-kind deployment using AnyLive in the Thai insurance industry.
As part of the initiative, an AI avatar modeled after Dr. Panawat Kurmapirak, Chief Executive Officer of Rider Insurance Broker Public Company Limited, was created to host live streams on Facebook Live, delivering in-depth information on supplementary health insurance products. The livestream has been running from mid-December 2025 and will run through mid-March 2026.
Rider Insurance Broker Public Company Limited is an insurance brokerage firm in Thailand offering a wide range of supplementary insurance products for consumers seeking enhanced coverage across multiple dimensions. The company is certified under ISO/IEC 27001:2022 for Information Security Management Systems (ISMS) by Otabu Global Services Pvt. Ltd., covering both life insurance and non-life insurance brokerage operations.
Over the past year, Rider Insurance Broker has sought to expand its customer base and encountered two key challenges:
- 1.Insurance products require detailed explanations to support informed decision-making.
- 2.Reaching consumers at scale to build awareness and understanding of complex insurance offerings is difficult.
To address these challenges, AnyLive was adopted as the core live commerce solution, marking the first use of AnyLive in the Thai insurance industry, with the primary objectives of education and awareness-building, rather than immediate sales, setting it apart from conventional live-selling activations.
At the same time, AnyLive’s AI avatar technology has been further enhanced to deliver more realistic movements and communication. Within three weeks of launch, the activation generated strong engagement and a clear increase in interest in the featured products. Since its launch in December 2025, the project has accumulated more than 200 hours of live streaming and attracted over 1,000 viewers within the first 12 hours of the inaugural broadcast.
The adoption of AI avatars in this industry has significantly extended the time capacity of customer information delivery, an essential operational function, to an average of more than nine hours per day. This has reduced operational workload for internal teams while enabling continuous consumer engagement. As a result, customers can more easily understand complex insurance products, leading to faster, more efficient purchase decisions.
Dr. Panawat Kurmapirak, Chief Executive Officer of Rider Insurance Broker Public Company Limited, said: “The decision to adopt AI live streaming represents an important step in reshaping perspectives among both consumers and marketers in the insurance industry. Today’s consumers seek content that is easy to access and makes their lives more convenient, and we must adapt accordingly. Providing transparent and straightforward information about our company and products remains at the core of our business. Applying the right technology, in the right way and for the right purpose, is the key to making this campaign successful.”
Takahiko Iwabuchi, Country Manager, Thailand, AnyMind Group, added: “This activation marks AnyLive’s first foray into the insurance industry and opens up many new possibilities for future feature development. At the same time, AnyMind Group remains committed to the continuous advancement of our technology, creating innovative and exciting new experiences for both brands and consumers.”
