AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has acquired all shares of Bcode Inc. (hereinafter Bcode), a Japan-based company specializing in the management and support of live streamers.
This acquisition strengthens AnyMind Group’s end-to-end social commerce infrastructure, spanning content creation, distribution and purchasing, at a time when live streaming and creator-led commerce are increasingly driving purchasing behavior across social and video platforms. By integrating Bcode’s live streamer network, AnyMind Group will further enhance its ability to support enterprises across the full commerce lifecycle, from content creation and audience engagement to conversion and distribution.
Bcode manages and supports more than 300 live streamers in Japan, many of whom have built strong fan communities on TikTok LIVE. The company’s capabilities complement AnyMind Group’s existing creator and affiliate marketing offerings in Japan, which include GROVE, a creator network AnyMind Group acquired in 2020 that now supports creators through content production, brand collaborations, live streaming and other monetization avenues such as music distribution, live events and merchandise and brand development.
Founded in Singapore in 2016 and now headquartered in Tokyo, AnyMind Group provides enterprises, publishers and creators across 15 markets with BPaaS solutions that combine technology and operational expertise across marketing, commerce, distribution, customer engagement, and data and AI utilization.
As social media and video platforms increasingly connect content discovery directly with purchasing, the importance of two capabilities has grown for brands: the ability to continuously produce high-quality, commerce-ready content, and the ability to systematically manage, nurture and activate creators and live streamers at scale.
In October 2025, the company completed its acquisition of Japan-based creator studio, NADESHIKO Beauty, establishing a system to continuously produce vertical short videos such as product reviews. In January 2026, the company completed its acquisition of Japan-based distributor and brand developer, Sun Smile, to strengthen its online-to-offline (O2O) support infrastructure by connecting demand generated through e-commerce to offline distribution.
Bcode will be AnyMind Group’s 14th acquisition since its founding, its eighth acquisition in Japan, and its second acquisition in 2026.
Yuji Sazanami, representative director of Bcode, said: “Bcode is a live creator agency that provides management support that enables creators to continuously deliver value and expand their potential, centered around live streaming that shares passion with viewers. As the creator economy evolves, building a support system that spans marketing, commerce, and technology is essential. By combining AnyMind Group’s strengths in influencer marketing and e-commerce/D2C, the diverse assets and expertise of GROVE (a fellow group company), and Bcode’s cultivated know-how in live streaming and creator support, we are confident we can create diverse opportunities for success, including live commerce, and forge new economic ecosystems. We view this group integration as a new beginning and will contribute to the further development of the creator economy.”
Kosuke Sogo, CEO of AnyMind Group, said: “As information exposure originating from social media and video platforms seamlessly connects from viewing to purchasing, and further to e-commerce and offline retail, the nature of support for enterprises is also evolving. IN social commerce, the ability to continuously create high-quality content and maintain an operational framework that consistently executes alongside creators and livestreamers has become a crucial factor determining brand growth. With Bcode, we are further strengthening our capabilities to holistically design and execute purchase-generating initiatives originating from live commerce. Moving forward, we will advance our social commerce efforts by deepening O2O support and enhancing operations using Ai, driving long-term value creation for brands.”
