Press Release

AnyMind Group Releases 2024 eCPM Trends for Full-Screen Mobile Ads

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today released its 2024 eCPM Trends for Full-Screen Mobile Ads report, covering App Open and Interstitial mobile ad formats. The report analyzes global user traffic and data from 565 mobile app publishers across Asia using AnyMind’s publisher growth platform, AnyManager.

Among mature markets in APAC, Japan maintained high eCPM (effective cost per mille) rates, peaking at $3.72 in March for App Open ads and $10.80 in February for Interstitial ads. Taiwan saw strong

Press Release

Influencer Marketing

Apr 4, 2025

AnyMind Group launches “VOCE × AnyMind Beauty Engage” in Japan, a new marketing service for beauty brands

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of “VOCE × AnyMind Beauty Engage” in Japan. This is a new marketing service developed in collaboration with VOCE, a leading beauty media outlet by Kodansha Ltd. The service combines influencer gifting and targeted social media advertising to help beauty brands in Japan expand their reach and drive revenue growth.

The new service harnesses:

VOCE’s expertise in beauty content production and its highly engaged follower base

Press Release

Creator Growth

Apr 3, 2025

AnyMind Group’s VTuber project Terametaru teams up with QuizKnock for the debut of four new talents

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that GROVE Inc., a subsidiary of AnyMind Group, has launched four new talents under its VTuber project Terametaru. The new members—Yumekawa Yume, Haneru Pyoko, Tokito Hatena, and Kotodamano Mojimaro—will officially launch their VTuber activities on Wednesday, April 16, 2025.

Terametaru, which was started in 2023 with the concept of “sharing fun and fascinating knowledge you’ll want to talk about at school or work the next day,” continu

Press Release

E-commerce & D2C

Apr 2, 2025

AnyMind Group supports BONCEPT’s cross-border expansion into Vietnam

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced that it is now the exclusive online distributor for Korean cosmetics brand, BONCEPT in Vietnam. AnyMind will support BONCEPT in distributing and marketing its products across e-commerce platforms in Vietnam, including Shopee, TikTok Shop and Lazada.

BONCEPT is a cosmetics brand owned by TONYMOLY, a well-known and beloved cosmetics company in South Korea. The brand name is the result of a combination of the words "Beauty" and "Concept," and its products a

Press Release

E-commerce & D2C

Apr 1, 2025

AnyMind Group wins gold at the Martech Innovation Awards 2025

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has been awarded the Gold Award at the Martech Innovation Awards 2025. The award was given in recognition of its AI-powered live commerce platform, AnyLive, submitted under a case study featuring the Evian brand. The case study demonstrated how the platform increased streaming hours and boosted sales while reducing costs by up to 90%.

The Martech Innovation Awards 2025 is an awards show recognizing top technology and marketing innovations in Thailand. Organized by the

Press Release

AnyMind Group

Mar 31, 2025

AnyMind Group completes acquisition of Japanese e-gifting company, AnyReach

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the completion of its full acquisition of AnyReach

, a Japan-based e-gifting company, through its wholly-owned subsidiary, AnyMind Japan Inc. AnyReach will continue to operate under its existing name.

This marks AnyMind Group’s 10th acquisition and the fifth M&A of a Japan-based company. Since its founding in 2016, AnyMind Group has expanded its business into 15 markets, with a strategic growth driver being the strengthening of its

Press Release

Publisher Growth

Mar 27, 2025