News

[Thai] Webinar: Brand Content Creation

Are you a marketer and looking to elevate your YouTube channel to the next level to reach audiences that matter? Then this webinar is for you.

Hear from our team of experts as they take you through the ins and outs of creating a brand or corporate YouTube channel that resounds with your audience. They've worked with many top YouTube content creators in Thailand and across Asia, and are looking to share about what makes these channels success and why you should build one for yourself.

This webinar will dive into the YouTube ecosystem, areas that ma

Case Study

Digital Marketing

Jun 24, 2020

Canon leverages on AdAsia solutions to capture audience excitement through sequential storytelling and vertical video

Background

Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other regions including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of more than 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8%

Press Release

Influencer Marketing

Jun 23, 2020

AnyMind Group launches social media account analytics on CastingAsia

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, has today announced the launch of an analytics tool for marketers to analyze and track their brand’s social media profiles on the CastingAsia platform.

To provide marketers with more control over their social media and influencer marketing assets through a single platform, the analytics tool will initially launch for Instagram profiles. Users will be able to view key insights into their brand’s social media accounts including actual figures

Blog

Influencer Marketing

Jun 18, 2020

Social Media Influencer Marketing in Japan

Download: State of Influence in Asia 2021 report now

We’re tackling one of the most unique markets in Asia for social media usage and influencer marketing, as we look at a market we have grown a foothold in since April 2017 - Japan.

But first, some stats to see how big this market actually is for influencer marketing.

We’re looking at a highly mature market in Asia, with data from Hootsuite and We Are Social placing internet users at 92% of the population, and a penetration rate of 65% (82 million people) for active social media users. With that

Blog

AnyMind Group

Jun 15, 2020

TikTok – The rising star that is shaking up the social media world!

You can’t deny how popular TikTok is especially amongst the Gen Z and millennial age groups. TikTok’s latest surge comes amid the global COVID-19 pandemic, which has seen consumers drawn to their mobile devices more than ever as they look for new ways to shop, work, and connect with others.

To put things in perspective, the total number of downloads of the TikTok app across iOS and Android hit 2 billion downloads in April, and comes just five months after the app hit 1.5 billion downloads.

The explosive growth of the Bytedance-owned social media

Press Release

E-commerce & D2C

Jun 9, 2020

AnyMind Group to cover startup cost for influencers to create their own brands and products

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, has today announced that the company will cover the startup cost for social media influencers to create their own branded merchandise, and further details of its direct-to-consumer business line, AnyMind D2C for Influencers.

AnyMind Group will implement screening of influencers to determine their potential brand and audience value. Upon selection, AnyMind Group will cover costs spanning ideation and planning, the sourcing and procurement o