News

AnyMind Group launches cloud manufacturing platform, AnyFactory

AnyMind Group, a company in the marketing technology, entertainment technology and HR technology industries, has today announced the launch of AnyFactory, a cloud manufacturing platform that connects individuals and businesses with factories across Asia.

Starting with apparel and cosmetic manufacturers, the objective of AnyFactory is to help individuals and businesses produce a wide variety of products within the shortest amount of time at the best price and quality, instead of mass-producing a single product in that same amount of time.

Kosuke So

Case Study

Influencer Marketing

Apr 9, 2020

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Influencers have a highly engaged and loyal following. But how effective it is to leverage them on a product review? Here is a showcase for you in understanding the power and value of influencers’ engagement in the digital marketing space. By leveraging influencers in your digital marketing strategy, any brand can create a winning formula for success.---

A South Korea cosmetic brand Etude House has leveraged CastingAsia platform in Hong Kong to develop a micro-Influencer campaign on Instagram to maximize the brand awareness, recruit new custom

Press Release

Creator Growth

Apr 8, 2020

CastingAsia teams up with Kodansha to launch the “Anime Manga Official” YouTube channel

CastingAsia, an influencer marketing business by AnyMind Group, has announced a collaboration with Kodansha for the launch of the “Anime Manga Official” YouTube channel, available globally. The Anime Manga Official channel will host officially translated and narrated (English) manga titles such as Attack on Titan, Initial D, FAIRY TAIL, and more.

This is the first attempt to promote officially translated manga content outside of Japan, using a video platform such as YouTube.

Kosuke Sogo, CEO and co-founder of AnyMind Group said: “Japanese manga h

Press Release

AnyMind Group

Apr 7, 2020

AnyMind Group revamps logos to signify evolution

AnyMind Group, a company in the marketing technology, entertainment technology and HR technology industries, has today announced the revamp of the AnyMind Group logo, along with the AdAsia, CastingAsia and TalentMind logos.

Matching the evolution and growth of the company, the new logos have been unveiled as the company marks it’s fourth birthday, with the objective of enhancing individual brand and visual identities.

Kosuke Sogo, CEO and co-founder of AnyMind Group said: “We’ve experienced immense vertical and horizontal growth within the compan

Blog

AnyMind Group

Apr 7, 2020

Hello world, meet our new logo

In October 2020, AnyMind Group renamed the AdAsia and CastingAsia brands. Read more here.

This is our first rebrand since reorganizing into AnyMind Group in January 2018. However, this was a necessary one.

The company has evolved in so many ways - from humble beginnings in Singapore as AdAsia Holdings, the initial focus was on the advertising industry. In August 2016, we launched the CastingAsia platform, which has now turned into a fully-fledged business line.

In January 2018, we reorganized into AnyMind Group, and launched TalentMind, an HR-

Announcement

AnyMind Group

Mar 24, 2020

Kosuke Sogo, CEO of AnyMind Group on POKKT acquisition

Dear stakeholders,

Last week, we announced the acquisition of POKKT Mobile Ads (POKKT), and this week we start yet another stage of growth for AnyMind Group. I am pleased that we are able to leverage on both companies’ strengths, as we look to grow further, together.

The synergy is immediately apparent on three different levels.

1) Market synergy

We have always targeted India and the Middle East for expansion, and POKKT’s bases in these markets allow us to have a local footprint from 17 offices and 13 markets across Southeast Asia, East Asia

Feb 19, 2020

News

AnyMind Group launches cloud manufacturing platform, AnyFactory

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

CastingAsia teams up with Kodansha to launch the “Anime Manga Official” YouTube channel

AnyMind Group revamps logos to signify evolution

Hello world, meet our new logo

Kosuke Sogo, CEO of AnyMind Group on POKKT acquisition

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

CastingAsia teams up with Kodansha to launch the “Anime Manga Official” YouTube channel

AnyMind Group revamps logos to signify evolution

Hello world, meet our new logo

Kosuke Sogo, CEO of AnyMind Group on POKKT acquisition

AnyMind Group acquires POKKT Mobile Ads, marking expansion into India and the Middle East

AdAsia and Adloox presents: The marketer’s guide to localization, quality and safety in Asia

#AnyMindFamily Stories – Gavin Floyd – From fisherman and nightclub bouncer to media and technology sales

AnyMind Group adds direct-to-consumer offering and capital from Japan Post and existing investors

#AnyMindFamily Stories – Daphne Teoh on CastingAsia Creators Network, game-changers, and mobile game lover

#AnyMindFamily Stories – (Mook) Wanlapa on her growing role, work mantras and speaking five languages

Uncovering Asia in London

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