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Calbee, Inc. taps on AnyTag for breakfast cereal brand

Background Calbee, Inc., a Japanese food maker and brand, is popular amongst Taiwanese consumers for its Jagabee snack, with its unique shape and delicious taste winning the hearts of consumers. Although Calbee’s star products have created a strong reputation for the brand in Taiwan, consumers’ awareness of its other products is still lacking. In order to increase consumer awareness and favorability of their fruit cereal line, Calbee, Inc. tapped on AnyMind Group’s influencer marketing platform, AnyTag, to run a series of influencer marketing activitie