News

AnyMind Group powers GAB ME to launch eye shadow series

AnyMind Group, an end-to-end commerce enablement company, has today announced that GAB ME, a direct-to-consumer (D2C) cosmetics brand created by Tanakaga, who is part of Japanese YouTube duo Paparapys and managed under GROVE, a Japanese influencer network acquired by AnyMind Group in 2020. In celebration of its one-year launch anniversary, GAB ME will launch the “Perfect Eye Palette”, an eye shadow palette with a focus on no wasted colors. The products will be available on the GAB ME official store on 21 April 2022, 7:00 p.m. Japan Standard Time.

Case Study

Influencer Marketing

Apr 14, 2022

Calbee, Inc. taps on AnyTag for breakfast cereal brand

Background

Calbee, Inc., a Japanese food maker and brand, is popular amongst Taiwanese consumers for its Jagabee snack, with its unique shape and delicious taste winning the hearts of consumers. Although Calbee’s star products have created a strong reputation for the brand in Taiwan, consumers’ awareness of its other products is still lacking.

In order to increase consumer awareness and favorability of their fruit cereal line, Calbee, Inc. tapped on AnyMind Group’s influencer marketing platform, AnyTag, to run a series of influencer marketing activitie

Blog

Publisher Growth

Apr 14, 2022

vol.1 What is AdMob?: Features and benefits of AdMob

Index

1.What you can learn from this series of articles
2.AdMob is a control tower of advertisement
3.Strength of AdMob
4.Conclusion

1. What you can learn from this series of articles

This series of 10 articles aims to give you a complete understanding of AdMob. The content of each article can be found below.

Basic edition

Vol.1 Features and benefits of AdMob

Practice edition

Vol.2 How can we implement and deliver AdMob
Vol.3 How can we create a report of AdMob
Vol.4 What is a mediation group and why should we use it?
V

Press Release

Product Update

Publisher Growth

Apr 14, 2022

AnyMind Group integrates ID solutions from LiveRamp and PubMatic into AnyManager

AnyMind Group, an end-to-end commerce enablement company, has today announced the integration of LiveRamp’s Authenticated Traffic Solution and PubMatic’s Identity Hub into the AnyManager platform, providing online publishers with a way to easily implement and use audience identification (ID) solutions, and for advertisers to better reach relevant audiences across AnyMind Group’s publisher inventory.

Both ID solutions are now integrated into AnyManager’s header bidding solution for publishers to provide connected demand sources with more information to

Announcement

Apr 12, 2022

Notice on criminal activities and unauthorized brand usage of AnyMind Group from an individual or syndicate in Malaysia

Recently, AnyMind Group has received information about the unauthorized usage of AnyMind Group brand collaterals, through the impersonation of identity by an individual, group or syndicate, to ask the general public in Malaysia to download an app and place a deposit (based on information made known to us from affected individuals). Do take note: their mode of operations might change once this notice has been published.

The criminals will use a legitimate article from 2017 about AnyMind Group (which was then named AdAsia Holdings, or AdAsia as named i

Press Release

E-commerce & D2C

Apr 12, 2022

D2C brand ARAKA launches fishing lure created through user feedback　

AnyMind Group, an end-to-end commerce enablement company, has once again teamed up with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, to help UUUM’s exclusive creator, Tsuriyokadesyou, launch their latest product, the ARAKA JIG ver. 1.0, which is described by the brand as the ultimate standard lure created based on user feedback and inputs. The product will be launched on 16 April 2022 at 8 p.m. Japan Standard time on the ARAKA official online store.

To give shape to Tsuriyokadesyou’s idea