Press Release

AnyMind Group publishes its first Southeast Asia e-commerce market insights report

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today published its first “Southeast Asia E-Commerce Market Report,” a compilation of insights by the company’s e-commerce experts from Thailand, Indonesia, Malaysia, the Philippines, Vietnam and Singapore. The report offers an in-depth analysis of market evolution, consumer behavior shifts and the current state of e-commerce technology in Southeast Asia, and aims to assist brands and businesses planning to expand across and into Southeast Asia with the best strategi

Press Release

Influencer Marketing

Jun 5, 2024

AnyMind Group launches first wave of GenAI functionality on AnyTag

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today launched new functionality on its influencer marketing platform, AnyTag, that leverages generative AI (GenAI) to provide recommendations on the best YouTube, TikTok and Instagram influencers for a brand’s marketing campaigns.

The move aims to help users better select influencers based on multi-modal data from AnyTag’s 750,000-plus influencers, including quantitative data points such as audience demographics, content engagement and past campaign performance,

Press Release

AnyMind Group

Jun 4, 2024

AnyMind Group bolsters leadership team with new e-commerce and finance appointments

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced two leadership appointments including Steven Tan, Managing Director of E-Commerce Enablement, Malaysia, and Koichiro Izawa, Managing Director of Accounting and Financial Control.

Steven Tan joined AnyMind Group through the acquisition of Arche Digital, a Malaysia-based e-commerce enabler that he founded in 2015, and continues to serve as Managing Director of the company. He has a PhD in Electrical Engineering, and worked as a research scientist an

Press Release

E-commerce & D2C

May 30, 2024

AnyMind Group selected as exclusive online distributor and e-commerce enabler in Japan for Korea’s FORENCOS

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that FORENCOS, a South Korean beauty and cosmetics brand, has selected AnyMind Group as its exclusive online distributor and e-commerce enabler for Japan.

FORENCOS is a Korean beauty and cosmetics brand established in 1988 and its products are sold in domestic department stores such as Lotte Department Store and Shinsegae Department Store. Since 2018, its lip tints have gained popularity, earning the brand the nicknames "Tint Master" and "National

Press Release

AnyMind Group

May 29, 2024

AnyMind Group completes acquisition of Malaysian e-commerce enabler Arche Digital

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the completion of its full acquisition of Malaysia-based e-commerce enabler, Arche Digital, first announced on March 21, 2024.

Arche Digital was founded in 2015, and supports brands including L'Occitane en Provence, SC Johnson, Melvita, Elemis and Yale, for e-commerce strategy development, e-commerce operations, warehouse and logistics management, online store operations, marketing and customer service in Malaysia.

Arche Digital will continue t

News

Press Release

Influencer Marketing

May 23, 2024

AnyMind Group launches influencer marketing service in Japan and Korea for brands to accelerate group buys on e-commerce

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of an influencer marketing service for the Japan and Korea markets to help brands increase group buys on e-commerce platforms, which sees brands matched with eSOLs (e-Selling Opinion Leaders), who will then create content that encourages joint purchases or group buys within their social media communities.

With the rise of e-commerce and social media in Asia, a new consumer trend is the rise of group buys, especially in China and South