AnyMind Group launches AnyDigital Max to combat ad fatigue and maximize returns from user-generated content

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of AnyDigital Max, a new AI-powered solution that enables advertisers to analyze, optimize, deploy and scale user-generated content (UGC) through advertising across social media platforms.

Advertisers today still face challenges in producing high-performing ad creatives as campaign complexity increases. At the same time, consumers are increasingly exposed to repeated brand creatives, leading to ad fatigue and reduced cost-effectiveness over time.

At the same time, brands continue to turn to influencer-driven content to drive engagement and conversions, with spending on influencer content expected to increase in APAC in 2026. Recent years have also seen a clear shift in the type of influencer content produced, as marketers increasingly shift from awareness-driven to outcome-driven campaigns.

Drawing on first-party data comparisons between baseline advertising performance of brand creatives and UGC on social media platforms across APAC in 2025, UGC ads drove 2.4 times higher clickthrough rates, 3.7 times higher view rates and close to 20% lower cost per click – positioning UGC as a key component of mid-funnel advertising strategies.

AnyDigital Max enables advertisers to combine AnyMind Group’s AI capabilities, institutional data, and marketing ecosystem to identify high-performing content, optimize ad creatives and improve campaign outcomes. Through the utilization of AnyAI, advertisers can increasingly automate advertising workflows and gain actionable insights across campaigns.

Key capabilities of AnyDigital Max include:
・UGC performance insights: Analyze user-driven and creator-driven content across social media platforms
・AI-powered optimization: Action on recommendations to improve creative and campaign effectiveness
・Campaign intelligence:Visualize advertising performance across content and platforms
・Operational efficiency:Reduce manual advertising operations through AI-powered automation

Advertisers can also leverage AnyMind Group’s wider ecosystem, including AnyTag to derive user-generated content from influencer marketing campaigns, and AnyDigital Premium Marketplace and POKKT to expand the reach of advertising campaigns through over 1,700 premium web and app publishers. Advertisers in Japan can leverage on AnyMind Group’s newly acquired company, MISM, which specializes in vertical video production, and has a pool of 2,000 creators and models that produce 20,000 videos a year, along with a stock library of 60,000 UGC video assets.

On the launch of AnyDigital Max, Otohiko Kozutsumi, Chief Commercial Officer, AnyMind Group, said: “AI has evolved not just the capabilities of what platforms can provide, but also expectations of advertisers on what is possible. The future of digital advertising will be driven by data, creators and AI. AnyDigital Max is designed to bring these three elements together to help advertisers move faster, make smarter decisions and drive stronger campaign outcomes.”