Press Release

AnyMind Group in Support Of #YoungCreators To Accelerate Youth Participation in Digital Economy

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer industries, has today announced its participation in #YoungCreators, an initiative under the #SayaDigital movement organised by Malaysia Digital Economy Corporation (MDEC), to support Malaysians to take the digital leap to become content creators, and ultimately, reshape the future of Malaysia’s Digital Economy.

#SayaDigital Movement is a month-long national program organised by MDEC to create awareness, adoption and advocacy of digitalisation to further pro

Press Release

AnyMind Group

Aug 13, 2020

AnyMind Group adds to board of directors and management team

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer industries, has announced the appointment of Vaibhav Odhekar to its board of directors, and Siddharth Kelkar, Aditya Aima and Dinesh Kailash Kumar to its management team as managing directors.

Odhekar will continue to lead India and the Middle East for AnyMind Group, and will join other board of director members: Kosuke Sogo, Chief Executive Officer and co-founder of AnyMind Group, Rohit Sharma, Chief Operating Officer of AnyMind Group, Otohiko Kozutsumi, C

Press Release

Digital Marketing

Jun 25, 2020

AnyMind Group launches Deal Discovery through AdAsia

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, has today announced the launch of Deal Discovery, a self-serve tool that enables advertisers and agencies to find and curate display and video advertising inventory, and set up private marketplace (PMP) deals through the AdAsia Premium Marketplace.

With Deal Discovery, advertisers can now directly tap into programmatic guaranteed and programmatic direct deals through AdAsia’s 1,200 publisher partners that are serving a combined 118 billion

Press Release

Influencer Marketing

Jun 23, 2020

AnyMind Group launches social media account analytics on CastingAsia

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, has today announced the launch of an analytics tool for marketers to analyze and track their brand’s social media profiles on the CastingAsia platform.

To provide marketers with more control over their social media and influencer marketing assets through a single platform, the analytics tool will initially launch for Instagram profiles. Users will be able to view key insights into their brand’s social media accounts including actual figures

Press Release

E-commerce & D2C

Jun 9, 2020

AnyMind Group to cover startup cost for influencers to create their own brands and products

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, has today announced that the company will cover the startup cost for social media influencers to create their own branded merchandise, and further details of its direct-to-consumer business line, AnyMind D2C for Influencers.

AnyMind Group will implement screening of influencers to determine their potential brand and audience value. Upon selection, AnyMind Group will cover costs spanning ideation and planning, the sourcing and procurement o

Press Release

Publisher Growth

May 28, 2020

AnyMind Group becomes a Google Certified Publishing Partner

AnyMind Group, a company in the marketing tech, entertainment tech and HR tech spaces, has become a Google Certified Publishing Partner. This enables AnyMind Group to add on to existing offerings by tapping onto Google’s range of services and products to help publishers across Asia, and certifies the expertise held by AnyMind Group’s local Publisher Engagement teams across 11 markets in Asia.

Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “Over the years, we’ve steadily grown the number of publishers we work with across Asia, providing variou