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E-commerce & D2C

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Beauty influencer, Ren, launches her first lifestyle brand, claunet

The first product, hair treatment oil, will be available from Friday, 11 June 2021, 1900hrs JST

AnyMind Group, a brand enablement platform that provides technology and solutions for influencers, business owners, marketers and publishers, has today announced that the company has collaborated with Ren, a Japanese model and beauty influencer to create and launch claunet, a D2C lifestyle brand. The first product that will be launched is a range of hair treatment oils, which will be available on the official online store of claunet from 11 June 2021, 1900hrs (JST).

claunet official online store :
claunet official Instagram :

Ren has modelled for a range of products, including cosmetics and wedding dresses. In the winter of 2020, she created her own apparel brand, LOTO, and she is now launching her first lifestyle brand, claunet. The first product launched by claunet is a range of hair treatment oils, and customers can choose a particular treatment oil based on their mood.

In launching claunet, AnyMind Group worked with Ren to create items that not only enable customers to improve the feel of their hair, but also items that customers will want to use on a daily basis. Through AnyMind Group’s D2C products, including AnyFactory and AnyShop, the company provided comprehensive support in planning, design, production and e-commerce enablement.

Points of note
・A set of three different treatment oils to suit the wearer’s mood
・It is possible to mix the treatment oils to create a desired or favored scent
・Treat hair whilst being surrounded by a wearer’s favorite scent

Concept of claunet
“What flower do you love?”
Just like arranging a bouquet of flowers, you can now arrange a scent according to your mood.

WIth a bouquet of scents, you can create your own special moments in life.

Pick and mix your own fragrance, just like picking your favorite flowers.

claunet product lineup
claunet complete set

Find your favorite scent from a variety of scents, and blend it by changing the amount and combination of scents based on your own preferences.

Price:¥5,500(tax inclusive)/ Contents:50ml per bottle
Ingredients: cyclopentasiloxane, dimethicone, tocopherol, di-lauroyl glutamate (phytosteryl, octyldodecyl), fragrance

Comments from Ren
Hi everyone! Ren here ☺︎ I’ve been teasing my products on social media for a while now, and the day has finally come for me to show them off to you. I’m so excited! ☺︎ The new hair treatment oils that I’m going to launch this time is good for your hair and makes me excited to wear it as I love nice fragrances!

As a beauty fanatic myself, I can’t get excited unless my hair is in good condition. The texture of the treatment oils has to be perfect. I want to use it at night, and since it smells so good, I want to use it on myself before I go out!

There are days when everyone, both males and females, want to have a fresh scent, and there are days when they are in a sweet mood. This set of treatment oils contain three different scents that can be mixed or used individually, just like a bouquet of flowers. I created this set with the hope that people would be able to spend time wearing their own unique scents. I hope you will try them out, and I hope they will make you feel good about your life.

About Ren

Ren began her modeling career as a salon model, and it really took off through Instagram. On Instagram, she introduced various hairstyles, which became popular under the hashtag #RenchanArrange.

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