AnyMind Group, a brand enablement platform that provides technology and solutions for influencers, business owners, marketers and publishers, together with UUUM, a Japan-based multi-channel network and a leader in creator management and content marketing, have announced the launch of ARAKA, a D2C outdoor brand for anglers. ARAKA was created by UUUM’s exclusive group of YouTube channels, Saga-based Tsuriyokadesyou, which features content creators who create content around fishing. The first product, jeans equipped with various features for anglers, will be available on the ARAKA official online store from 6 p.m. on Saturday, 26 June 2021.
ARAKA was created based on Tsuriyokadesyou’s overall concept of “making the great outdoors a playground.” Every detail of products from ARAKA was decided and chosen by members of Tsuriyokadesyou, including the design, colors, and materials used.
Bringing life to Tsuriyokadesyou’s concept for ARAKA, AnyMind Group and UUUM collaborated by leveraging on UUUM’s P2C Studio and AnyMind Group’s AnyFactory, AnyShop and AnyLogi, to provide comprehensive tools and resources for brand planning, design, product manufacturing, e-commerce enablement and logistics.
Origin of brand
ARAKA is a dialect term from Saga Prefecture that expresses surprise. It is Tsuriyokadesyou’s hope that ARAKA becomes a leading outdoor brand that delivers one-of-a-kind experiences to anglers by creating original products from a unique perspective.
Let nature be your playground.
Over oceans, mountains, forests and the city, the best equipment for everyone who seamlessly moves between every day and the extraordinary.
Let’s go out into the great outdoors with a playful spirit.
Video X Manufacturing
The process from deciding on the brand to product development is depicted on Tsuriyokadesyou’s subchannel, Sagayokadesyou, through a series of videos (linked below). Throughout the process of creating ARAKA, viewer feedback was also taken into consideration, and they had a first-hand look into the process of how the brand was created.
ARAKA | First lineup
A pair of jeans that were made by anglers for anglers. The jeans are made in Japan and equipped with various features for anglers. In addition to the utility pockets for storing pliers and smartphones, there was also special processing applied to the fabric during manufacturing to prevent the material from getting wet when submerged in water.
Price: ¥13,800（tax inclusive) Color: Indigo Material: Cotton: 99% and PU: 1% Size range: M (30 inch), L (32 inch), XL (34 inch)
ARAKA × ROOT CO. GRAVITY MAG REEL 360
ARAKA’s GRAVITY MAG REEL 360 is a collaboration with outdoor gear manufacturer, ROOT Co.
The reel contains a key holder with a built-in magnet and carabiner. It can be attached to a backpack or belt loop and used to hang an iPhone case or keys. The magnetic reel cord is about 85cm long and has a magnetic load capacity of about 3.4kg. The weight of the hanging object is recommended to be 300g or less.
Price: ¥3,500 (tax inclusive) Color: Blue-gray (a special color created for ARAKA) Size：H124×W40×D16mm
For inquiries: https://lin.ee/8Ugim4l
Quote from Tsuriyokadesyou’s Yoorai
It has always been one of my dreams to launch an apparel brand for anglers, so I’m just so happy to launch our first-ever brand, ARAKA. Furthermore, working with our viewers to create something that anglers would really want was truly enjoyable and a really exciting process.
We will continue to produce high-quality products that you will enjoy, and combine playful design with functionality so that even those who have never liked colored or flashy items before will want to wear them!
We want all anglers and people who enjoy nature to use ARAKA!
Based in Japan’s Saga Prefecture, this group of YouTube content creators creates content around fishing. They try everything from bass fishing and mountain stream fishing, to sea fishing and even boat fishing! Tsuriyokadesyou also creates content such as picking and eating wild vegetables in the countryside, and more.