AnyMind Group, a brand enablement platform that provides technology and solutions for influencers, marketers, publishers and business owners, has today announced the launch of PopBox, an online retail store for influencers to showcase and sell their own brand and products whilst enabling consumers to discover and purchase a variety of products from influencer brands.
PopBox is currently available in Thailand and Japan, with the company looking to launch PopBox in other Asian markets over the coming year. Listed merchants on PopBox include Thai influencer brands 11am Shop by MayyR and Land of N by Nisamanee Nutt, and Japanese influencers such as Kanockstar and Mukuena, along with a host of other influencers and their brands.
These merchants are part of the AnyCreator influencer network, and the company will subsequently open PopBox up to any influencer who is keen on showcasing and selling their products on this online retail store created specifically for influencer brands and products.
AnyMind Group is looking to create a direct-to-consumer (D2C) retail ecosystem for influencers and content creators by connecting the company’s various D2C tools to PopBox, including AnyFactory for cloud manufacturing, AnyShop for e-commerce enablement and AnyLogi for logistics management, providing merchants with an end-to-end solution to easily create, showcase, sell and fulfill products and orders. This retail ecosystem enables merchants to navigate traditional barriers in online retail, including overcoming the need of holding product inventory and simplifying the management of product orders.
Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “Since the start, we have constantly developed new products and business models and we can now provide platforms that form the next-generation business infrastructure for the digital economy, similar to a super app for running a business. PopBox adds to our vast amount of offerings for influencers and content creators that span content monetization and distribution, brand collaborations and the creation of influencer brands.”
Since moving into the content creator space in March 2019 through the acquisition of Thai influencer network Moindy, AnyMind Group has built one of the widest offerings in Asia for influencers and content creators, including brand collaboration opportunities through influencer marketing platform AnyTag, content monetization, optimization and distribution through the AnyCreator influencer network, and the ability for influencers to create and sell their own brand and products through the company’s suite of D2C products, along with PopBox, launched today.