Press Release
E-commerce & D2C
May 23, 2022
AnyMind Group empowers Noah Sato’s D2C perfume brand Shefar to launch 2nd fragrance
AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese model and solo artist Noah Sato’s D2C perfume brand Shefar has launched a new fragrance called Liela. The product will be available in limited quantities on the Shefar official online store from 7:00 p.m. (Japan Standard Time) on 17 June 2022 (Friday).
In addition, a pop-up store will be activated at the Jingumae GALLERY store in Shibuya-ku, Tokyo, for three days from 10 June 2022 to 12 June 2022.
The latest product is inspired by a fictitious concept of L