AnyMind Group, an end-to-end commerce enablement company, has today announced that direct-to-consumer street-style apparel brand GISHER has collaborated with sauna wear brand Sauna Boy and have launched their first collection under this collaboration. The items, including short-sleeved tees and shorts, sauna caps, locker keychains, and sauna pouches, will be available for purchase on the GISHER official online store on May 19, 2023 at 8:00 P.M. Japan Standard Time.
In the creation, launch and operation of the GISHER brand and collaborative items, GISHER tapped on AnyMind Group platforms such as AnyX for e-commerce management, AnyFactory for manufacturing, AnyChat for customer engagement, and AnyLogi for logistics management.
GISHER is a brand created by GIshi, a member of the popular YouTube group “Banbanzai,” which has over 2.61 million subscribers. The brand was launched in 2021 and is a street apparel brand that combines fashionability with casualness that anyone can easily connect with, regardless of gender, age or style.
On the other hand, Sauna Boy is a brand launched in 2018 and has grown in popularity especially through social media, with its sauna-themed apparel and accessories.
For more information about this collection, head here.