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E-commerce & D2C

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Japanese figure skater Marin Honda taps on AnyMind to launch her MARIN brand

Launching on 21 April, the MARIN brand features accessories designed by Marin Honda

AnyMind Group, an end-to-end commerce enablement company, has today announced that Japanese figure skater Marin Honda, will be launching her MARIN brand, products and website at 6:00 P.M. (Japan Standard Time) on April 21, 2023.

Marin Honda worked on product designs, selection of items to be produced, and imagined scenes where customers will use her product. She then tapped into AnyMind Group platforms including AnyX, AnyFactory, AnyLogi and AnyChat, to create and launch the brand and products.

The first product lineup includes six items that are available in limited stock, including tote bags with illustrations of her pet dogs, Choco and Pudding, a towel adorned with the words MARIN and an illustration of her skating outfit, and an Akkiru Key Ring. Customers who purchase the “ALL Item Set” (which includes all six items) will receive a special photographed checkerboard, and a rare “Cheki” with an autograph will be given out at random.

In recent years, Honda has appeared in variety shows and creating content on YouTube. In addition to her skating, she has become popular even outside of the rink, and has garnered over 1 million followers on Instagram.

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