Idol Group FRUITS ZIPPER’s Yui Sakurai becomes brand model for D2C fragrance brand Shefar

AnyMind Group, an end-to-end commerce enablement company, has today announced that Yui Sakurai, a member of Japanese idol group FRUITS ZIPPER, will be the brand model of direct-to-consumer (D2C) fragrance brand Shefar from May 20, 2023 to June 9, 2023. The new visuals titled: “Shefar × YUI SAKURAI ~AIne’s other stories~” will be available on the Shefar official online store and official social media channels.

Shefar is a D2C fragrance brand launched in October 2021 and produced by Japanese musician and influencer, Noah Sato. The brand and products are developed around the concept of “The girl of your dreams,” and features a variety of brand models and stories that match with the fragrance.

Sato was able to tap on a variety of AnyMind Group platforms for the creation, launch and operations of the brand and products, including AnyX for e-commerce management, AnyFactory for production, AnyLogi for logistics management and AnyChat for customer engagement.

For more information about the collaboration, here.