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#AnyMindJourney: Yi Hui Toh, Country Manager, Singapore

How has your journey been until today?

I was always interested in business and marketing while growing up, and joined various extra-curricular activities in school which allowed me to take on multiple leadership roles to hone my skills. After graduating from university, I joined Kingsmen as an Account Executive and was responsible for getting new sales and growing current accounts.

Although Kingsmen was focused a lot on offline marketing, I was also exposed to digital marketing and realized that the space was growth quickly, which I found really inte

Blog

Publisher Growth

Apr 4, 2024

AnyMind, Google, Adjust and WiseSight: Helping app publishers in Thailand maximize their potential through user acquisition and monetization

With the app space heating up in 2024 across Southeast, we wanted to help mobile app publishers in Thailand better unlock their full potential.

Together with our event partners, Google, Adjust and WiseSight, we conducted a half-day event that dived into user acquisition strategies and the state of monetization in 2024 and beyond. The room was packed with eager app publishers who were looking for further growth in app monetization.

Subphachok Uiphanichyon, our deputy head of publisher growth in Thailand, kicked the event off, as he shared how we’r

Press Release

Publisher Growth

Apr 2, 2024

Pricebook taps on AnyMind Group’s AnyManager to optimize advertising revenue in Indonesia through video content

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that Indonesia-based publisher, Pricebook, has tapped into the company’s media growth platform, AnyManager, and AnyManager Video Player, to provide advertisers with access to their expanded advertising inventory through AnyMind Group.

Since collaborating with AnyMind Group for the past year, Pricebook has experienced a 29% increase in revenue. This is further supplemented by video advertising demand through their recent implementation of video sol

Press Release

Publisher Growth

Mar 28, 2024

eclicktech leverages on AnyMind Group’s AnyManager to unlock ad inventory in Mainland China to advertisers internationally

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced a partnership with eclicktech, a China-based intelligent data marketing service provider, which will provide eclicktech’s web publisher pool with international advertising demand.

With Mainland China’s programmatic advertising market expected to reach RMB 500 billion in 2024, AnyMind Group will provide eclicktech’s web publishers, mainly based in Mainland China, with high-quality advertising demand sources and support for traffic monetization. Add

Press Release

Influencer Marketing

Mar 26, 2024

AnyMind Group looks to enhance influencer marketing for e-commerce sales through new service

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of an influencer marketing service tailored specially for e-commerce marketplaces such as Amazon, Shopee, Yahoo! Shopping and Qoo10.

With the rapid expansion of the e-commerce market, competition within marketplaces has intensified. Merchants and enterprises are exploring ways for influencers to enhance a brand’s reach and sales within these marketplaces. However, due to differences in platform features, structures, and regulations, exe

Case Study

Publisher Growth

Mar 21, 2024

Maximizing Mobile Gaming Excellence: Connexus’s Journey with AnyMind

In the dynamic realm of mobile gaming, Connexus stands out as a studio dedicated to delivering iconic gaming experiences globally. With a commitment to crafting free-to-play games that surpass expectations, Connexus aims to be recognized as a gaming studio synonymous with unparalleled quality and player delight. Facing challenges related to negative Return on Ad Spend (ROAS), Connexus embarked on a transformative journey with AnyMind to enhance the quality of its apps and achieve sustainable monetization.

Interviewee Profile