最新消息

AdAsia Holdings為網站媒體提供自動化助理功能平台

端到端廣告解決方案提供商AdAsia Holdings，今天欣然宣布，將該公司目前的線上網站媒體解決方案更名為AdAsia360，並發布了第一批新功能，打造該平台成為網站媒體的全能助手。

AdAsia360此前於2017年10月推出 AdAsia Digital Platform for Publishers，通過私人市場和即時出價交易，在線媒體業者可以橫跨多種供應方平台和廣告網絡進而管理和追踪其網站收入流量，並通過機器學習如何在影音、原生和展示型廣告上總和優化需求來源與底價。

AdAsia360新推出的功能包括：

- 與Google Analytics整合：網站媒體現在可以更廣泛地了解網站活動，並且能夠追踪目前每頁面的每次點擊費（cost-per-impression），並比較下而得到每頁面閱覽收入（revenue-per-pageview）。當用戶在一個頁面上看到多數廣告時，每頁面瀏覽量可讓網站媒體更深入地了解單個用戶所獲得的收入，以及有助於頁獻更高收入的文章

- 與第三方廣告驗證工具整合：提供給MRC認證的供應商adloox和IAS一個通路，也為網站媒體提供流量品質和可視度（viewability）方面的更多洞察分析，幫助網站媒體清除無效用的流量並減少網頁曝光的浪費

- 多動態廣告：根據

Blog

Digital Marketing

Feb 15, 2019

Driving education around media buying transparency in the Philippines

As part of a wider push to drive greater education in the Asian advertising industry, AdAsia Holdings, a company by AnyMind Group, held the first-ever edition of AdAsia Digital Open House in Manila, the Philippines.

Attendees, ranging from brand and agency marketers to publishers, gained extensive insight into how media buys can be more transparent in today’s advertising landscape. In a US$0.36 billion market for digital ad spending, and one that is predicted to jump into the top 10 ad spend contributors over the next three years, it’s importa

Blog

AnyMind Group

Feb 12, 2019

Lunchtime chat with… Bui Trung Chi (Data Scientist, AnyMind Group)

Tell us about your prior work experience

Prior to joining AnyMind Group, I was a software developer for 2 years. My responsibilities included building a back-end web server and developing desktop applications. I also did some research into the application of natural language processing (NLP) on bioinformatics problems. This experience put me in good stead to understand and balance the unique needs of data science on user-friendly software.

Tell us more about your role in AnyMind Group

As a data scientist at AnyMind Group, my work includes the research

Blog

AnyMind Group

Feb 11, 2019

AnyMind Group – an environment for employee growth

Ever seen a company go from two founders to 380 staff across 11 markets, closed two funding rounds, and launch two additional business lines (and multiple products at that) - all this in less than three years?

Some of this growth at AnyMind Group was planned since the start of operations in April 2016, and some came to be organically. However, there has always been an underlying desire of providing the best possible environment for employees to grow and thrive in.

Balancing the growth of a business and employees can sometimes be challenging, particular

Blog

AnyMind Group

Feb 6, 2019

Lunchtime Chat with… Nofriyadi Widodo (AdAsia Holdings)

Tell us about your prior work experience

My background is actually in geography! Before jumping into the world of digital advertising, I was working as a mapping consultant. However, four years ago, I had the chance to work as a marketing planner in a digital agency - and from that time onwards, I learned about digital marketing and became interested to be a trader (ad operations).

Tell us more about your role in AnyMind Group.

As a manager in the Account Strategy department, my responsibilities include the executing ad buys, ensuring ads are delivere

Blog

AnyMind Group

Jan 29, 2019

#TeamAnyMind: Edmond Cheng Chi Chung (Senior Executive, Publisher Engagement)

Hi! Nice to meet you! I’m 26 years old and living in Hong Kong. You may call me Edmond or Chung, my first name in Chinese. I was part of the Acqua Media team, and the post-merger integration has been great! I’m excited to be at AdAsia Holdings and AnyMind Group, and am loving life here!

Childhood and Adult Dreams

In my childhood days, I wanted to be a scientist. On the contrary, during my time in university, I dreamed to be a financial planner. Fortunately, I had the opportunity to work in a Chinese bank after graduation and now I’ve gradually made my

Nov 28, 2018

最新消息

AdAsia Holdings為網站媒體提供自動化助理功能平台

Driving education around media buying transparency in the Philippines

Lunchtime chat with… Bui Trung Chi (Data Scientist, AnyMind Group)

AnyMind Group – an environment for employee growth

Lunchtime Chat with… Nofriyadi Widodo (AdAsia Holdings)

#TeamAnyMind: Edmond Cheng Chi Chung (Senior Executive, Publisher Engagement)

Driving education around media buying transparency in the Philippines

Lunchtime chat with… Bui Trung Chi (Data Scientist, AnyMind Group)

AnyMind Group – an environment for employee growth

Lunchtime Chat with… Nofriyadi Widodo (AdAsia Holdings)

#TeamAnyMind: Edmond Cheng Chi Chung (Senior Executive, Publisher Engagement)

AnyMind Group All-Hands Meeting – January 2019

#TeamAnyMind: Shodai Fujita (Executive, Advertiser Engagement, AdAsia Holdings)

CastingAsia to partner with SITEC in Malaysia sharing the latest influencer marketing strategy

Doctorate Degree (PhD) students visit to AnyMind Group’s headquarters

What a year it has been!

Visit to Mahidol University International College (industry sharing)

AdAsia Holdings與Adloox展開合作提供嶄新的廣告驗證解決方案

Career

Contact Us

最新消息

AdAsia Holdings為網站媒體提供自動化助理功能平台

Driving education around media buying transparency in the Philippines

Lunchtime chat with… Bui Trung Chi (Data Scientist, AnyMind Group)

AnyMind Group – an environment for employee growth

Lunchtime Chat with… Nofriyadi Widodo (AdAsia Holdings)

#TeamAnyMind: Edmond Cheng Chi Chung (Senior Executive, Publisher Engagement)

Driving education around media buying transparency in the Philippines

Lunchtime chat with… Bui Trung Chi (Data Scientist, AnyMind Group)

AnyMind Group – an environment for employee growth

Lunchtime Chat with… Nofriyadi Widodo (AdAsia Holdings)

#TeamAnyMind: Edmond Cheng Chi Chung (Senior Executive, Publisher Engagement)

AnyMind Group All-Hands Meeting – January 2019

#TeamAnyMind: Shodai Fujita (Executive, Advertiser Engagement, AdAsia Holdings)

CastingAsia to partner with SITEC in Malaysia sharing the latest influencer marketing strategy

Doctorate Degree (PhD) students visit to AnyMind Group’s headquarters

What a year it has been!

Visit to Mahidol University International College (industry sharing)

AdAsia Holdings與Adloox展開合作 提供嶄新的廣告驗證解決方案

Career

Contact Us

AdAsia Holdings與Adloox展開合作提供嶄新的廣告驗證解決方案