Blog
E-commerce & D2C
Aug 28, 2025
Live Commerce is the Shortcut to Winning Customers in 2025 and Beyond
In 2024, beauty brand P.Louise hosted a 12-hour TikTok live shopping marathon that generated USD 2 million in sales. That translates to two products sold every second. According to Grand View Research, the live commerce sector will continue to expand rapidly, with a compound annual growth rate (CAGR) of 32% from 2024 to 2030. By 2030, the market is expected to reach approximately USD 77.89 billion. Selling real-time, at scale, will be the new frontier of commerce in APAC. The new frontier of shopping At its core, live commerce is a dynamic comb
