News

AnyMind Group helps Thai actress and creator Ploy Chidjun grow YouTube subscriber base sixfold

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced that it has supported Thai actress, Ploy Chidjun, to grow her YouTube subscriber base from 400,000 to over 2.7 million, with a pivotal period seeing growth from 400,000 to 1 million subscribers within just one year, and cumulative views doubling from 230 million to 535 million in 2022.

Over a six-year period, Chidjun also partnered with AnyMind Group on various influencer marketing campaigns across her social media platforms, including Ins

Blog

Creator Growth

Jul 23, 2025

AnyMind Group and YouTube Join Forces to Ignite Creativity at “The Lab” Event

BANGKOK, THAILAND – June 6, 2025 AnyMind Group recently teamed up with YouTube for "The Lab," an exclusive event in Bangkok, Thailand, designed to forge dynamic partnerships between leading YouTube creators and Top brands. This particular installment of The Lab was all about empowering Beiersdorf's fantastic brands – Nivea and Eucerin – alongside their media agencies.

What exactly is "The Lab"?

Think of The Lab as a unique matchmaking service, specifically designed for brands and creators! We brought together 21 talented creators affiliated with

Press Release

Product Update

E-commerce & D2C

Jul 22, 2025

AnyMind Group extends AI customer service agent feature on AnyChat to WhatsApp

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that its AI customer service agent feature launched in March 2025 on its conversational commerce platform, AnyChat, is now connected to WhatsApp. This feature was previously available only for LINE.

In April 2025, Meta revealed that WhatsApp has more than 3 billion monthly active users globally. In addition, the Asia-Pacific region is home to three of the top five countries with the most WhatsApp Users: India, Indonesia and the Philippines. Wit

Blog

E-commerce & D2C

Jul 21, 2025

Conquering Borders: Your Guide to Cross-Border Commerce Success

The world of e-commerce is rapidly expanding beyond local markets, presenting unprecedented opportunities for businesses looking to grow. Global cross-border e-commerce is a rapidly growing market, projected to reach a staggering $1.47 trillion in 2025. This growth is fueled by strong Compound Annual Growth Rates (CAGRs), with Coherent Market Insights forecasting an 18.4% CAGR for the period between 2025 and 2032. The Asia-Pacific (APAC) and Southeast Asia (SEA) regions are particularly ripe with potential, with APAC's e-commerce market anticipated to hi

Case Study

Influencer Marketing

Jul 16, 2025

Redefining Mobile Freedom: Virgin Mobile KSA’s Switch Postpaid Campaign in MENA

The Challenge

In the saturated MENA telecommunications landscape, Virgin Mobile provided by Beyond One faced a familiar yet complex challenge: how do you make consumers care about yet another mobile plan? The brand wasn't just launching new "Switch Postpaid Plans"; they were introducing a fundamentally different philosophy around mobile freedom. The message was compelling: pay for what you use, enjoy unlimited social media, and take control of your mobile experience. The challenge was making this resonate authentically across diverse audiences who had

Event

Jul 14, 2025

A Look Back: Highlights from the China Market Strategy Forum

The China Market Strategy Forum 2025, held in Shenzhen and hosted by AnyMind Group, brought together forward-thinking brands and industry leaders to discuss how AI and localization are shaping the future of business growth in China and beyond.

Key Highlights from the Forum

Xiaohongshu (XHS) on AnyTag & AnyCreator

AI is redefining influencer marketing by bringing precision, speed and scale to Xiaohongshu campaigns. The session explored how AnyTag and AnyCreator help brands enhance KOL discovery, streamline content creation and drive camp