At the Meta Summit 2024 and as a key contributor to the industry, AnyMind Group was invited to share our expertise in a panel discussion titled “Cross Border Trade: Borderless Performance,” held at the luxurious Siam Kempinski Hotel Bangkok.
The event drew a full hall of 250 invited guests, including representatives from leading brand companies, media agencies, and high-profile SMBs, clients of Meta and Department of International Trade Promotion (DITP).
The atmosphere was lively and filled with a sense of forward momentum, as attendees eagerly explored innovative solutions to enhance their business strategies.
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In this dynamic environment, the panel discussion brought together experts from the Department of International Trade Promotion (DITP), AnyMind Group, and Meta to discuss the challenges and opportunities Thai SMBs face when expanding into international markets. The conversation highlighted how AnyMind Group’s extensive logistics network and advanced marketing solutions are empowering Thai businesses to achieve global success.
Let’s jump right into the key takeaways
Brand research: The Foundation of Cross-Border Success
Mr. Siwat Vilassakdanont, Managing Director of Thailand and the Philippines, AnyMind Group, emphasized the importance of brand research, positioning, and customer targeting in achieving cross-border success. “To succeed internationally, it’s crucial to understand your positioning and thoroughly know your target market,” he noted. He shared the success story of Snake Brand, a Thai company that expanded into the Philippines with AnyMind’s support. The project was meticulously divided into five phases:
1. Business Intelligence: Conducting market research and competitor benchmarking.
2.E-commerce Setup: Utilizing AnyMind’s AnyShop, e-marketplaces and storefront design.
3.Marketing: Leveraging AnyMind’s AnyDigital and AnyTag platforms for targeted campaigns.
4.Logistics: Using AnyMind’s AnyLogi platform for FDA product registration, importation, warehousing, fulfillment, and last-mile delivery.
5.Global Expansion: Facilitating the brand’s growth from Thailand to the Philippines.
Streamlining International Expansion with Logistics Support
As Thai e-commerce exports continue to rise, efficient logistics have become essential for SMBs aiming for global expansion. AnyMind Group’s robust international logistics network offers a comprehensive suite of services that simplify the export process, from production to international shipping. Through the AnyLogi platform, AnyMind provides end-to-end support, covering customs procedures, storage, and final delivery. This allows businesses to focus on growth while AnyMind manages the logistical complexities.
Out of the box platform integrations with leading logistics providers such as FedEx, UPS, DHL, and Japan Post ensure efficient handling of various cargo types, including small parcels, hazardous materials, and temperature-sensitive goods. Pre-importing products to target markets further reduces delivery times and costs, enhancing customer satisfaction and competitiveness.
Navigating Foreign Regulations: Ensuring Compliance with Local Laws
For many Thai SMBs, navigating the complex customs regulations of different countries is a significant barrier to international expansion. Vilassakdanont highlighted how AnyMind Group addresses this challenge through its operations across 15 markets. These local offices possess in-depth knowledge of local laws and regulations, providing Thai businesses with the guidance needed to ensure compliance and smooth cross-border operations.
“AnyMind’s cross-border capabilities cover all aspects of import/export operations, including customs procedures and tailored solutions that meet the specific regulatory requirements of each market,” he added. This comprehensive support allows Thai SMBs to expand their reach without the burden of navigating foreign regulations alone.
Localization: Adapting to Cultural Nuances for Success
Localization is key to successful cross-border e-commerce. “AnyMind Group leverages our local networks of in-market experts, publishers and creators across 15 markets to help Thai SMBs adapt their branding, messaging, and product information for international audiences,” Vilassakdanont explained. By collaborating with local creators and leading publishers, AnyMind ensures that businesses resonate with cultural nuances and consumer preferences in different markets.
This local expertise enables AnyMind to tailor product descriptions, marketing campaigns, and customer engagement strategies to align with the preferences and expectations of international consumers. As a result, Thai businesses are better positioned to succeed in new markets, where understanding and meeting local needs are essential.
Beyond Logistics: Comprehensive Support for International Growth
Beyond logistics and localization, AnyMind Group offers a range of offerings designed to help Thai SMBs thrive internationally. This combination of proprietary technology and local operations include marketing support that leverages AnyMind’s expertise in digital transformation and e-commerce to create targeted campaigns that effectively reach the right audiences.
AnyMind’s BPaaS (Business Process as a Service) business model provides enterprises with solutions that cover the entire business process, from influencer marketing through the AnyTag platform to digital marketing via AnyDigital and POKKT, and customer support through AnyChat. Combined with data utilization and implementation of artificial intelligence through AnyAI, this holistic approach ensures that Thai SMBs have the tools they need to succeed globally.
“AnyMind also offers comprehensive marketing support, including campaign planning, optimization, performance monitoring, and results analysis for digital, influencer, and multi-channel marketing,” Vilassakdanont added. This ensures that businesses not only enter new markets but also maximize their performance and growth potential.
The Meta Summit 2024 was more than just a venue for discussion; it showcased how innovative solutions from companies like AnyMind Group are enabling Thai SMBs to navigate the complexities of international expansion. The event’s lively atmosphere reflected the excitement and optimism surrounding the potential for Thai businesses to achieve borderless growth and succeed on the global stage.
