Blog
E-commerce & D2C
Oct 9, 2025
The Future of Online Shopping: Live Streaming & Short Videos as Game Changers
Today, consumer shopping behavior in Indonesia has changed significantly. From merely browsing product photos, more and more people are now looking for recommendations and shopping experiences through short videos and live streaming. This trend is not just hype—it has become a core strategy for brands and businesses to connect with consumers more closely. According to a report from Statista, the short-form video market in Indonesia is projected to reach USD 1.99 billion by 2025. This figure highlights the massive consumption of short-form video conten
