Press Release
E-commerce & D2C
Dec 18, 2025
AnyMind Group to acquire Japan-based distributor Sun Smile, expanding O2O and offline retail capabilities
AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has agreed to acquire all shares of Sun Smile Inc, a Japan-based distributor and brand owner in the beauty and personal care sector. The acquisition, AnyMind Group’s 13th to date and seventh in Japan, will mark the company’s entry into offline retail and strengthen its ability to connect social media, e-commerce and nationwide store distribution through an AI-powered online-to-offline (O2O) model. Founded in 1997, Su
