Case Study
Influencer Marketing
Oct 23, 2025
How Dove Turned Fridays into ‘Friyays’ with Just 4 Creators and 276% Reach
For over 20 years, Dove has been working to make beauty a source of confidence for every woman. Dove has redefined beauty by celebrating real women and empowering them to define beauty on their own terms. From its iconic Body Wash to its latest innovations, every product is anchored in superior care that leaves skin radiant, smooth, and deeply cared for — helping women feel confident in their own skin. In June 2025, Dove partnered with AnyMind to launch its Friyay influencer campaign in Singapore, spotlighting Dove’s new 2-step body care regimen, the
