Today, many brands are taking a more proactive approach to e-commerce marketing. Live commerce has become a key tool for driving real time sales. It offers the charm of in-store product presentations combined with entertainment and creates a sense of closeness between buyers and sellers. This engagement can encourage immediate purchase decisions.
But…running livestreams that deliver consistent results is more than just turning on the camera and selling. It requires a strategy designed specifically for the brand. The strategy must not only attract viewers but also convert views into actual sales.
Introducing BeNice
BeNice is a leading brand of innovative body care and cleansing products under Neo Corporate Public Company Limited, a major manufacturer, marketer, and distributor of consumer goods in Thailand.
BeNice expanded into Thai e-commerce by adopting a new live streaming strategy that combines human hosts and AI avatars through AnyMind’s AnyLive platform. This approach doubled revenue compared to the previous week in just seven days of AI powered live streaming.
The Client’s Challenge:“We aim to boost sales by expanding live streaming activity”
BeNice discovered an important pattern. Every additional hour of live streaming contributed directly to higher GMV. The more they went live, the more they sold.
However, their human hosts could only manage a limited schedule. Peak hours were covered, but almost 80 percent of daily buying moments were still left untouched, which resulted in missed revenue.
The challenge was not simply a request for more live sessions. It was the need to unlock continuous selling power beyond the limits of human hosting and capture the demand that existed throughout the entire day.
Before partnering with AnyMind, the BeNice team aimed to increase livestream hours to boost GMV but faced limitations in manpower, time, and cost. They needed an innovation that could increase livestream hours without adding more workload.
For AnyMind, the solution was clear. AI Live Streaming via AnyLive was the answer.
Why BeNice Chose AnyLive
AnyLive is a GenAI powered livestreaming platform that allows brands to broadcast 24/7 with AI Virtual Hosts. Our platform offers …
- Multilingual AI hosts
- Automated product presentation
- Real time content adaptation
- Long duration streaming without human fatigue
This enables brands to …
- Increase livestream hours
- Expand audience reach
- Drive continuous sales
- Reduce operational burden
The campaign was planned and executed over 3 months from June to August, 2025
4 Key Strategies for AI Live Streaming Success
BeNice and AnyMind fully transformed the brand’s TikTok Shop presence, using AI Live Streaming together with human hosts as a core strategy for rapid sales growth. Through a strategic partnership, BeNice and AnyMind successfully revolutionized the brand’s TikTok Shop presence by implementing a hybrid broadcasting model. By integrating AI Live Streaming (AnyLive) alongside professional human hosts, the brand transitioned from limited digital visibility to a high-performance, 24/7 sales engine.
1. Combining Human Hosts and AI Live Streaming for Maximum Coverage
Human hosts generate higher average sales per hour but have limits in fatigue, time, and cost. AI Live Streaming fills off-peak hours, capturing purchasing demand throughout the day and maximizing sales.
2. Launching New Products Exclusively in Livestreams
Showcasing products only available in the livestream drives viewer interest and incentivizes audiences to tune in regularly.
3. Attractive Promotions
Attracting viewers is only the first step. Special deals, strong value, and urgency encourage immediate purchases before viewers leave.
4. Close Monitoring and Data Driven Optimization
Every livestream was monitored, including viewer numbers, purchases, peak engagement times, and chat behavior. This data was used to refine strategies for each session.
What Made This Campaign Stand Out
- Exclusive product launches via livestream
- Highly attractive promotional strategies
- Human and AI combination for consistent performance
- Well prepared scripts and FAQs for precise and reliable responses
- Professionally designed visuals and backgrounds
- Avatar training and close-up shots for realistic presentation
- Optimized schedule for maximum reach
- Smooth operations with real time monitoring
- Continuous performance analysis and improvement
Workflow: How AnyMind Maximized AI Live Efficiency
- Develop livestream scripts and FAQs for full accuracy
- Design visuals and backgrounds for engaging presentation
- Analyze and optimize livestream schedule for maximum reach
- Coordinate with platform partners to resolve operational issues
- Monitor the system for uninterrupted streaming
- Train avatars and prepare close-up shots for realism
- Analyze results and produce monthly reports for continuous improvement
Campaign Results
The campaign ran from June to August 2025, compared to the previous period of March to May 2025. Performance data was analyzed using TikTok Shop analytics alongside internal CRM reports to provide a comprehensive view of the campaign’s impact on sales, customer engagement, and overall business growth.
Sales and Growth Metrics
- GMV Growth: +278% of overall sales value increased significantly, driven by growth in both the number of buyers and the number of orders.
- Order Growth: +324.84 Percent – Increasing AI livestream hours resulted in continuous orders throughout the day.
- Buyer Growth: +402.53% -Frequent and all-day livestreams helped the brand reach a much larger number of new customers.
Insights:
- Extended Selling Hours: AI + human hosts allowed livestreams throughout the day, capturing off-peak demand.
- Continuous Engagement: Exclusive product launches encouraged repeat viewership.
- Scalable Revenue Growth: Significant GMV, order, and buyer growth without adding manpower.
- Data-Driven Optimization: Real-time monitoring enabled adaptive strategy improvements.
These results show that combining human hosts with AnyLive creates real, scalable revenue growth without increasing manpower and allows brands to extend selling hours without limitations.
AnyMind’s Vision: Technology That Delivers Real Business Results
The BeNice and AnyLive case exemplifies AnyMind’s mission. We do not just build technology. We solve real business challenges and generate measurable growth for brands.
If you want to scale e-commerce, increase livestream hours, or adopt AI solutions that deliver real results, speak with our experts: https://anymindgroup.com/th/contact/
