Christmas doesn’t look the same across India. Different traditions, different ways of celebrating, different meanings the day holds.
Yet when our India team came together last week, something unified emerged, not through uniformity, but through genuine participation.
We decorated a Christmas tree together. Played games that got louder as the day went on. Exchanged Secret Santa gifts that ranged from practical to peculiar to surprisingly perfect. The office hummed with something different than usual, not the focused energy of sprint deadlines, but something more spontaneous.
Here’s what’s interesting about working in technology across diverse markets: we’re constantly solving for scale, for efficiency, for innovation that serves businesses across geographies. The work demands precision. It requires people who can think systematically, execute flawlessly, and adapt quickly.
But there’s another layer to building a company that operates across Asia and beyond, that’s growing rapidly, that’s tackling increasingly complex challenges. You need people who can read each other. Who communicate clearly not because a process document tells them to, but because they understand the person on the other end. Who bring energy to their work because they’re invested in what happens next.
That doesn’t get built in meetings or performance reviews. It gets built in the spaces between, when you’re assembling a Christmas tree and debating ornament placement, when you’re figuring out who your Secret Santa is based on a gift that reveals someone’s been paying attention, when you’re laughing at something that only makes sense because you’ve all been in the trenches together.
AnyMind operates in fifteen markets. We’re building marketing technology, e-commerce infrastructure, creator economy platforms. The scope is ambitious, the pace is relentless. And what makes that possible isn’t just technical capability, it’s the infrastructure of trust and understanding that lets teams move quickly without constant friction.
Our Christmas celebration was a few hours on a weekday. But it represented something we’re building alongside our products and services: a workplace where people choose to engage, where collaboration isn’t mandated but genuine, where the relationships we form make the ambitious work we do actually achievable.
Sometimes the most important things we build are the hardest to measure.
