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AnyMind Times: What do a Thai kickboxer, fashion influencer and ryokan have in common? They are all part of this month’s round-up

Your monthly round-up of what happened at AnyMind Group - August 2021 edition

This month’s AnyMind Times spans pretty much the entirety of our currently available offerings. From logistics playing a greater part in customer experience and more on PopBox, to our publisher growth platform, influencer marketing platform, D2C platforms and more.

We also have happenings from a Thai kickboxer, a Taiwanese fashion influencer, a ryokan office in Japan, and some insights from our founders.

We’ve even thrown in a tech blog post about the management philosophy of our tech team.

Read on to find out more!

How logistics plays an important role in today’s CX; AnyLogi is now also available through Shopify

We speak to Daito Kase, product manager for AnyLogi, and Akinori Kubo, business manager for AnyLogi, as they share about how logistics will play an increasingly important role in customer experience. Speaking of AnyLogi, it’s now available on the Shopify App Marketplace, where Shopify merchants can easily manage products, payment confirmation, warehousing, storage, shipping and delivery.

Business manager and product manager AnyLogi

Logistics as a driver for business growth – How AnyLogi enhances brands

August 11, 2021

AnyLogi Shopify

AnyMind Group’s AnyLogi is now on Shopify

August 5, 2021

Taking a deeper look at publisher growth platform, AnyManager

AnyManager is more than just a platform for publishers to monetize their inventory from over 70 demand sources. Coupled with in-market teams across Asia that provide publishers with consultation and strategy, features for site and app analytics, user engagement, build optimization, and more, look to help publishers grow intrinsically.

AnyManager

Publisher Insights: Product Features of AnyManager to Help Monetization for Publishers

August 23, 2021

How influencer marketing platform, AnyTag, is structured

Dat Nguyen, one of our tech leads for AnyTag, recently shared about the architecture design of AnyTag to fit in with a highly complicated domain and constantly evolving model. Read on to find out how the team designed architecture to accommodate the addition of complex requirements.

AnyTag structure

[Tech Blog] How to deal with complex business requirements on AnyTag / AnyCreator platforms?

August 16, 2021

More influencers added onto PopBox, an online store for influencer merch; How we combined Tailwind CSS and Twin for PopBox

In August, products from two more Thai influencers were added onto PopBox – Fit Junctions and Little Monster. Using tools like AnyFactory, AnyShop and AnyLogi, and our D2C for Influencers program, both influencers were able to create, launch and sell their own products.

Vuong, frontend developer, also shared how we combined Tailwind CSS and Twin macro to optimize the design of PopBox.

PopBox Little Monster and Fit Junctions

AnyMind Group adds two more Thai influencers to PopBox

August 26, 2021

Tailwind and Twin PopBox

[Tech Blog] Introduce Tailwind and Twin

August 5, 2021

We’re providing our software suite to Dentsu Digital and Bloom&Co.

Both Dentsu Digital and Bloom&Co. have now equipped themselves with our suite of products including AnyLogi, AnyShop, AnyFactory and AnyTag, in a bid to help businesses in Japan to drive digital transformation and international expansion.

Dentsu Digital AnyMind

Dentsu Digital collaborates with AnyMind Group to provide a one-stop support service for e-commerce

August 3, 2021

AnyMind Bloom and Co.

AnyMind Group partners with Bloom&Co. to boost support from marketing to supply chain enablement for Japanese companies expanding into the Asia region

August 6, 2021

Start of operations out of our new satellite office in Saga Prefecture, Japan

An office in a “ryokan” (traditional Japanese inn)? This move looks to bring in talent from the Kyushu area, work with local governments in the region and build out a specialized function for social media and influencer marketing operations.

Saga office

AnyMind Group starts operations in new satellite office in Ureshino, Saga Prefecture, Japan

August 31, 2021

Influencer happenings for Buakaw Banchamek (Thailand) and LoLoFu (Taiwan)

Thai kickboxer, Buakaw Banchamek, recently signed on to the AnyCreator influencer network, which opens up opportunities for him to connect with fans across borders. Will we see Buakaw’s own D2C brand in the future?

Elsewhere in the region, Taiwanese fashion influencer, LoLoFu, has launched his men’s casualwear apparel brand, The Moon. By tapping on our D2C tools and resources for influencers, LoLoFu was able to easily ideate and create this brand and products.

Buakaw

AnyMind Group looks to boost international social media growth for Thai kickboxer Buakaw Banchamek

August 31, 2021

LoLoFu

Taiwanese fashion influencer LoLoFu collaborates with AnyMind Group to launch his first apparel series, The Moon

August 27, 2021

How AnyMind’s tech team is managed and evaluated

Shibata, who leads our engineering department, recently shared the management and evaluation policies of the department. It’s a pretty detailed read, including what the team looks out for when hiring, assigning tasks and evaluating performance.

AnyMind tech team management policy

[Tech Blog] Introduction to engineering team management policy at AnyMind Group

August 10, 2021

Driving domestic tourism in Hong Kong with HKDC

By tapping on the AnyDigital Premium Marketplace, Hong Kong Design Centre (HKDC) was able to effectively raise awareness for a physical event along the harbourfront of Causeway Bay titled: “#ddHKDesign #HongKongLand”.

HKDC

HKDC drives domestic tourism with interactive rich media ads on premium online publishers

August 27, 2021

AnyMind Group’s CEO on international expansion

Kosuke Sogo, CEO and co-founder of AnyMind Group shares with e27 about three key steps businesses need to keep in mind when expanding internationally.

International expansion

[e27] A founder’s take on what startups can do to expand internationally

AnyMind Group’s CCO on the next step for data in marketing

Otohiko Kozutsumi, CCO and co-founder of AnyMind Group shares with Advertising Vietnam on what the next step for data in marketing looks like.

Next step for data in marketing

[Advertising Vietnam] Embarking on the next step for data in marketing

How will marketers adapt to China’s video-game restrictions for kids?

Ben Chien, our managing director of Greater China, shared with Campaign Asia about the impact of gaming limits for kids on marketers, publishers and creators.

[Campaign Asia] How will marketers adapt to China’s video-game restrictions for kids?

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