Blog
E-commerce & D2C
Dec 5, 2024
The convergence of content and e-commerce
E-commerce is evolving, and at its forefront is live-commerce, a trend that blends shopping with entertainment. Unlike traditional online shopping, live commerce plus e-commerce transforms the experience into something engaging, interactive, and fun. Popularized by platforms like TikTok Shop, Taobao Live, and Instagram Live, this approach has quickly become a cornerstone of modern consumer behavior.
What is Live Commerce?
Live Commerce seamlessly integrates content creation with commerce. Instead of static product listings or conventional ads, brands