AnyMind Group, a brand enablement platform for influencers, marketers, publishers and businesses, has today announced a collaboration with Taiwanese male fashion influencer, LoLoFu, to launch his first men’s casualwear apparel brand, The Moon, using AnyMind Group’s direct-to-consumer (D2C) tools and resources for influencers.
The inspiration for the brand came from LoLoFu’s desire to create apparel that can be worn on any occasion and any age, similar to how the moon is like – with different shades every day, but is always with anyone.
The “721” t-shirt is named after the date when humankind first landed on the moon, and symbolizes a big step in LoLoFu’s career as a creator. From the very beginning of the creation of his brand and products, LoLoFu worked with AnyMind Group, including product design, material selection and production.
721 t-shirt The “721” t-shirt has a relaxed casual fit, and the black and white colors are chosen to express the moon’s changing shades. Made in Japan, it is skin-friendly, breathable, comfortable and full of other delicate details.