News

Download: Key Insights of Banner Ads 2024 (Website Inventory)

Stay ahead of the curve with our deep dive into 2024 eCPM (effective cost per mille) trends for website banner ads—analyzing data from AnyManager across 1,112 mobile app publishers based out of Asia, covering 20 key markets, including the U.S., Japan, Brazil, India, Vietnam, and more.

What’s Inside:

Monthly eCPM benchmarks across top-performing countries

Trends in both mature and emerging markets

Market-specific insights to guide your ad monetization strategy

Key takeaways for developers, publishers, and ad professionals

Whether you're op

Blog

Publisher Growth

Apr 15, 2025

“The Future of Video for Media – Introducing YouTube Reserved Ads” Roundtable Event in Jakarta

AnyMind Group recently hosted a roundtable event in Jakarta titled "The Future of Video for Media - Introducing YouTube Reserved Ads". The event brought together media professionals, digital strategists, and content creators to discuss the growing importance of video in Indonesia's digital landscape and explore monetization strategies, particularly through YouTube Reserved Ads.

YouTube Reserved Ads is a new opportunity for media owners to generate additional ad revenue. This solution allows publishers to fully control over monetize their YouTube inven

Press Release

AnyMind Group

Apr 15, 2025

AnyMind Group strengthens leadership team with five appointments including Chief Product Officer

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced five new appointments. These are Ryuji Takemoto as Chief Product Officer, Shodai Fujita as Country Manager of Japan, Kiatisak Watcharapruk as Managing Director of Creator Growth, Masaki Okawa as Managing Director of Strategy, and Steven Tan as Managing Director of Fulfillment.

The strategic appointments reflect the company’s continued focus to evolve into an AI-native BPaaS company, including the enhancement of its presence and ecosystems in d

Press Release

E-commerce & D2C

Apr 11, 2025

AnyMind Group partners with Shopify to launch “Commerce DX Project” in Japan

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of its "Commerce DX Project" in Japan, in partnership with Shopify, a leading global commerce platform.

The project aims to support enterprises by combining Shopify’s commerce platform with AnyMind Group’s offerings for marketing and logistics to deliver more seamless integrations between direct-to-consumer (D2C), cross-border e-commerce, and physical stores. The companies will collaborate on the following areas for Japan:

Case Study

Digital Marketing

Apr 10, 2025

Beyond the Boundary Line: Tapping Gaming Audiences for Cricket Viewership Success

Cricket in India isn’t just a sport, it’s a full-blown religion. So when the ICC Champions Trophy 2025 came to us with a clear goal, to increase viewership, we knew we had to think beyond the boundaries.

At AnyMind Group, we built our strategy around one undeniable truth: Indian cricket fans hate missing out. They’re constantly refreshing scoreboards, dreading that they might miss the next match-winning six or a game-changing wicket.

Insight: Cricket + Gaming = Untapped Potential

We identified a powerful crossover, most cricket fans are also