AnyMind Group, a brand enablement platform for influencers, marketers, publishers and businesses, has today announced that internationally-renowned Thai middleweight Muay Thai kickboxer, Buakaw Banchamek (hereinafter Buakaw), has joined the AnyCreator influencer network to boost his social media growth internationally and expand engagement with local and international fans.
AnyCreator is a mobile application for influencers and an influencer network, that provides support for influencers and content creators ranging from data analytics and content planning to content production and channel optimization, as well as providing brand collaboration opportunities for influencers to work with brands.
The “Buakaw Banchamek” YouTube channel enables Buakaw to better connect with his fans globally through videos that reflect Buakaw’s daily life, including content around training and diet, and commentary and thoughts about his past mixed martial arts matches. Apart from support Buakaw’s content creation and production, AnyMind Group will also support Buakaw in designing channel art and English language translation of subtitles.
Jeerapat Klinpayom, Head of Creator Growth in Thailand for AnyMind Group, said: “We have an opportunity to help Buakaw reduce the gap between himself and his followers. They will now have access to never before seen content around Buakaw’s life, and we’ll open up this content across more languages to connect with fans across borders. This will help strengthen his international fan community and drive greater fan loyalty, ultimately helping Buakaw’s brand grow effectively over the long term.”
After working with AnyMind Group in recent times, including a channel facelift and content optimization, Buakaw’s YouTube channel has received positive feedback from his fans around the world, and the number of subscribers and viewers has increased. As a result, Buakaw has started to expand new opportunities with AnyMind Group including creating his own brand business.
Buakaw can also, in the future, tap on AnyMind Group’s other platforms, including direct-to-consumer (D2C) tools such as AnyFactory, AnyShop and AnyLogi, to create his own brand and products.
In addition to products and solutions for influencers and content creators, AnyMind Group also provides platforms such as AnyTag for influencer marketing, AnyDigital for digital marketing and AnyManager for publisher monetization and growth.