News

Indonesian creator, Fikri Fadlu, joins AnyMind’s creator network

AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, today announced that Fikri Fadlu, a YouTube content creator, has joined AnyMind’s creator network.

AnyMind Group will provide support to Fikri Fadlu's for channel analytics and optimization, and brand sponsorship opportunities across all social media platforms. Currently, the channel has 8.2 million subscribers.

On his YouTube channel, Fikri creates comedic content or sketches that entertain his audience and followers on various other social media platforms such a

Press Release

E-commerce & D2C

Mar 7, 2024

AnyMind Group launches BPaaS for Cross-Border Commerce solution

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of “BPaaS for Cross-Border Commerce” to help enterprises with their outbound expansion across the Asia Pacific region.

A recent eMarketer forecast earmarked the Asia Pacific e-commerce market to grow to US$4.8 trillion in 2027, an increase of approximately US$1.3 trillion from 2023.

To help enterprises further unlock a growing cross-border e-commerce market and strong reception across Asia Pacific, AnyMind Group will launch its “BPaaS

News

Press Release

E-commerce & D2C

Mar 5, 2024

AnyMind Group’s AnyLogi launches API connection with FedEx

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that its automated international shipping platform, AnyLogi, has completed an API integration with one of the world’s largest express transportation companies, FedEx Express (FedEx), to provide AnyLogi users with access to FedEx services.

The partnership with FedEx enables enterprises and e-commerce merchants to automatically issue shipping labels and invoices by linking their FedEx accounts to AnyLogi. AnyLogi can also automatically import order i

Press Release

E-commerce & D2C

Feb 27, 2024

Haleon appoints AnyMind Group’s DDI as e-commerce enabler and eDistributor in Indonesia for selected brands

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, today announced that consumer healthcare company, Haleon has appointed AnyMind Group’s Digital Distribusi Indonesia (DDI) as e-commerce enabler and eDistributor for its Sensodyne, Scott’s Emulsion and Polident brands across Tokopedia, Shopee, Lazada, Bukalapak and Blibli in Indonesia.

DDI will provide services such as store operations, customer service, inventory management and prepayment for promotions, as well as eDistribution for the named brands. This is further e

Blog

Publisher Growth

Feb 23, 2024

Navigating Change: Google Ads move to real-time bidding for apps

In a strategic shift aimed at optimizing the app monetization landscape, Google Ads is moving primarily towards real-time bidding auctions for apps. This transition away from multicall requests in hybrid mediation chains aligns with Google Ads' commitment to enhancing advertiser ROI and fostering new monetization avenues for app publishers. Here, we delve into the rationale behind this shift, its implications for publisher ad revenue, and recommended strategies for adaptation.

Understanding the Transition: The Why and the When

Google Ads' move away

Press Release

Product Update

E-commerce & D2C

Feb 20, 2024

AnyMind Group’s AnyChat now supports customer engagement on Meta’s WhatsApp

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that its conversational commerce platform, AnyChat, is now connected with WhatsApp, a chat application and platform developed by Meta, enabling AnyChat users to send and receive messages to their customers through WhatsApp.

With this update, businesses, online merchants, and customer support teams can engage with customers in any market that WhatsApp is available in. WhatsApp has an extensive global reach and serves as a vital communication channel