AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that its subsidiary, ENGAWA, will support the overseas promotion of the annual event “TV Asahi-Roppongi Hills Summer Festival SUMMER STATION” (hereinafter referred to as “TV Asahi Summer Festival”) using Taiwanese influencer, Machi 說故事.
Machi resides in Japan, and will share her experiences on Instagram, featuring interactive content from popular TV shows, live performances, and traditional Japanese summer festival stalls. This promotion will convey the real charm of the TV Asahi Summer Festival, a beloved summer tradition in Roppongi.
The TV Asahi Summer Festival began in 2014 to commemorate TV Asahi’s 55th anniversary. This large-scale annual event takes place across the entire TV Asahi and Roppongi Hills area.
In this promotional effort, ENGAWA leveraged its extended network, through AnyTag, to select the most appropriate Taiwanese influencer residing in Japan who can effectively reach audiences in Taiwan. The aim is to provide authentic, native insights into the event, encouraging Taiwanese visitors, who have a strong affinity for Japanese TV shows and culture, to participate.
TV Asahi Roppongi Hills Summer Festival SUMMER STATION Details https://www.tv-asahi.co.jp/summerstation/ Event Period: July 20 (Saturday) – August 25 (Sunday)
For detailed event schedules, please visit the official website. Events may be canceled or changed due to weather or other circumstances. Admission: Free at the TV Asahi Headquarters.
Some contents and booths may require a fee. Certain events and live performances may require ticket applications. For ticket details and application methods, please visit the event pages on the official website.
