News

What is RMN? A Comprehensive Introduction to Retail Media Networks

Retail Media Networks: A Rising Force in Digital Advertising

Retail Media Networks (RMN) have become a hot topic in the digital advertising industry in recent years! According to the latest forecast from WARC, global retail media ad spend is projected to reach USD 153.3 billion in 2024—an increase of nearly USD 18 billion compared to 2023, with an annual growth rate of 13.7%.

Retailers are offering advertisers the ability to place ads on their own e-commerce platforms or in collaboration with other ad networks. This enables advertisers to not only

Case Study

Publisher Growth

May 15, 2025

+14% Installs: How Alfagift drove an organic user base uplift with AnyManager

Publisher Profile

Alfagift is the official online shopping app of Alfamart, a leading retail chain in Indonesia. Focused on offering a seamless, integrated, and rewarding online shopping experience for groceries and daily essentials, Alfagift operates within the Groceries and Shopping app categories.

To improve its app visibility and conversion rate in both the Google Play Store and App Store, Alfagift tapped on AnyMind’s App Store Optimization (ASO) solution as they seeked a partner that could deliver both strategic direction and hands-on opti

Case Study

Publisher Growth

May 14, 2025

How AnyMind and BIGO Ads Are Powering Publisher Monetization Across APAC

At AnyMind Group, we believe that great partnerships fuel great results — and our collaboration with BIGO Ads is a perfect example. Since kicking off in June 2024, we’ve rapidly scaled BIGO Ads across our publisher network, achieving a 300% increase in ad impressions and a 117% growth in revenue in less than a year. Behind these impressive numbers is a story of fast onboarding, close teamwork, and continuous optimization that’s driving tangible value for app and game publishers throughout Asia.

Testimonial

Eden L

Case Study

Digital Marketing

May 13, 2025

How Shoemart’s Ramadan Collection Came Alive with POKKT and AnyTag

Ramadan is a season of reflection, celebration, and connection, a time when traditions meet modern expressions of style.

When Shoemart sought to showcase its Ramadan collection, the ambition was not merely to promote a line of products, but to create an experience that resonated with the spirit of the season: authentic, effortless, and personal.

Meeting that ambition required more than a traditional ad. It demanded a richer, more human approach, one where technology and storytelling could converge seamlessly.

That’s where the strength of cross-p

Blog

Publisher Growth

May 13, 2025

The Secret Behind Top Apps’ Monetization Strategies

Over the past decade, mobile apps have transitioned from a convenience to a necessity, deeply woven into our everyday lives. Today, mobile devices are indispensable tools for communication, entertainment, work, shopping, and more. In 2022, the global number of unique smartphone users surpassed 5 billion, and this figure is expected to grow beyond 6 billion by 2028.

The economic potential tied to mobile app engagement is equally staggering. User spending on mobile apps is projected to increase by 50% compared to 2022, fueled by greater reliance on apps

Announcement

Publisher Growth

May 12, 2025

Introducing Immersive In-Game Ads: A New Era of Monetization Awaits!

Get ready for the future of in-game advertising!Google has just unveiled Immersive In-Game Ads, a groundbreaking ad format designed to blend seamlessly into gameplay — enhancing player experiences while unlocking new monetization opportunities. Now available through AdMob in closed beta, this innovative format is set to power the next wave of growth for mobile games.

And here’s the exciting part:As a Google Certified Publishing Partner (GCPP), AnyMind Group is proud to offer early access to Immersive In-Game Ads for our partners. Game developers and p