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AnyMind’s early-stage employees speak out on their journey so far

It’s no real secret that AnyMind Group has grown rapidly over the years, starting from a two-person founding team in April 2016 to over 1,000 staff across 13 markets in Southeast Asia, East Asia, India and the Middle East today. The company has also expanded from marketing technology to span products and offerings across the business value chain - from manufacturing to e-commerce and logistics, becoming a true end-to-end commerce enablement company.

For those who joined the company at the start, the journey so far must’ve been an exhilarating one wit

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AnyMind Group

Mar 10, 2022

AnyMind Times February 2022: THE interview with AnyMind’s co-founder, 2022 e-commerce trends, D2C moves, AnyTag goes hyperlocal in Japan, and more!

Just like that, we’re into the tail end of Q1 2022. Here’s a look back at what happened in the month of February for us here at AnyMind Group! From predicting how e-commerce will stack up in 2022 and case studies from BALMUDA, to D2C brand collaborations and a new program that empowers local businesses in Japan to tap on influencer marketing.

Also, Otohiko Kozutsumi, Chief Commercial Officer and co-founder of AnyMind Group shared how he met Kosuke Sogo, CEO and co-founder of AnyMind Group, his own thoughts on Sogo, what led to the company’s rapid grow

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AnyMind Group

Feb 24, 2022

4 trends that will shape e-commerce in Asia for 2022

In recent years, we have witnessed tremendous growth in the online commerce space, driven by the pandemic-induced behavioral shifts of consumers. With businesses having had two years to adapt to this accelerated digitalization, the landscape will likely shift again in 2022.

Greater consumer familiarity with online commerce means that businesses and the vendors serving this space can innovate - be it in improving the efficiency and effectiveness of their supply chain, developing enhanced user experiences across various customer touchpoints, or leverag

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AnyMind Group

Feb 10, 2022

AnyMind Times January 2022: New logos; Cola brand uses AnyLogi; influencer marketing trends for 2022

We opened the year with new logos for several of our products including AnyDigital, AnyCreator, AnyShop and TalentMind (now AnyTalent). AnyLogi’s first case study has also been published, along with an article on why (we think) AnyTag won the game-changing advertising technology award recently. Our MD of product growth, Purwa Jain, also penned some trends for 2022 for the creator economy, influencer marketing and influencer marketing technology.

We’ve got a bunch of other stuff that happened in January, including influencer marketing reports for the P

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Product Update

Influencer Marketing

Jan 21, 2022

Our take on why AnyTag was crowned “Game-changing Advertising Technology” at The Drum Awards for Digital Advertising APAC 2021

The key aspects of making an influencer marketing campaign successful include working with the right influencers, conveying the right messages, and properly measuring and evaluating the effectiveness of an influencer’s communication and the campaign as a whole. As the gold standard of influencer marketing in Asia, AnyTag provides marketers with an end-to-end influencer marketing tool - enabling users to easily discover, activate, manage, attribute and track influencer marketing campaigns.

Marketers can also run scalable influencer marketing campaigns

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Influencer Marketing

Jan 10, 2022

Key trends you ought to know for influencers, marketers and influencer marketing platforms in Asia for 2022

Written by Purwa Jain, Managing Director, Product Growth, AnyMind Group

2020’s industry predictions did not account for a pandemic that would change the way we work and live. Many of 2021’s predictions had the hope of life getting back to some form of normalcy during the year. In 2022, what we did not foresee two years ago has become accepted as the norm today. One thing is certain though: we have become a lot more resilient as an industry, as part of an ecosystem, and as individuals.

As all of us get our gears moving for another year, I’ve identif