Product Update

[Tech Blog] Improving the search for influencers using Elasticsearch in AnyTag

AnyTag is an influencer marketing platform that connects advertisers with influencers.

Want to promote your business? No problem. The platform contains more than 300,000 influencers and content

creators spanning across Asia. To find the right influencer or content creator that fits your advertising campaign - we’ve built in a search

feature that allows users to filter by:

Number of followers

Demographic attributes

Engagement rate

Gender

Interests and many more...

But how does this actually work? That’s the main topic of this article.

The fi

Product Update

Tech Blog

AnyMind Group

Mar 17, 2022

[Tech Blog] AnyChat Backend powered by Scala, Akka

Hi, I'm Shibata, manager of AnyMind Tech team and leading AnyChat product now.

We released a product called AnyChat as AnyMind Group this month, and in this article, I'd like to give you an introduction to AnyChat and the reasons why we applied Scala, Akka etc on the backend.

What is AnyChat

For the background and aim of this product, please refer to the official press release, but AnyChat was developed as a Conversational Commerce platform.

We approached it as creating a CRM tool, and aim to maximize customer LTV by recommending appropriate products

Product Update

Tech Blog

AnyMind Group

Mar 16, 2022

[Tech Blog] How we built AnyChat’s Front-End

AnyChat is a newly released Conversational Commerce Platform by AnyMind Group on 3 March 2022. With that said, today we are here to share some insights on how we build AnyChat from Front-End prospective.

Table of Contents

Some Backgrounds…

Why Nx?

Auth0 makes authentication and authorization easy and safe

We love GraphQL

Using GraphQL Code Generator

Optimist UI with Apollo Client

Some Backgrounds…

Language: React + TypeScript

Build System: Nx + CircleCI

Authentication: Auth0

Data Fetching: GraphQL + Apollo Client

Router: React

Press Release

Product Update

Mar 3, 2022

AnyMind Group moves into conversational commerce space with the launch of AnyChat

AnyMind Group, an end-to-end commerce enablement company, has today announced the public launch of its conversational commerce platform, AnyChat, to help businesses digitize online customer experience and customer support which was limited traditionally to retail assistants in brick-and-mortar retail stores.

At present, AnyChat provides e-commerce and direct-to-consumer (D2C) businesses with a platform to easily manage and execute real-time chat conversations across chat apps, facilitate purchases, and design chat flows for end-customers. This will en

Blog

Product Update

Influencer Marketing

Jan 21, 2022

Our take on why AnyTag was crowned “Game-changing Advertising Technology” at The Drum Awards for Digital Advertising APAC 2021

The key aspects of making an influencer marketing campaign successful include working with the right influencers, conveying the right messages, and properly measuring and evaluating the effectiveness of an influencer’s communication and the campaign as a whole. As the gold standard of influencer marketing in Asia, AnyTag provides marketers with an end-to-end influencer marketing tool - enabling users to easily discover, activate, manage, attribute and track influencer marketing campaigns.

Marketers can also run scalable influencer marketing campaigns

Product Update

Tech Blog

AnyMind Group

Nov 25, 2021

[Tech Blog] Story Engine development and future prospects

AnyManager has released Story Engine, which is a tool that allows you to create Web Stories with no-code, as described in this press release. In this article, I will describe the advantages of creating Web Stories, the system architecture to realize it, the current issues, and future prospects.

What is Web Stories

Web Stories are a web-based version of the popular “Stories” format that combines video, audio, images, animation, and text to create a dynamic consumption experience on both desktop and mobile devices. These Web Stories can appear across a