2021 influencer marketing report for Indonesia

Indonesia is a rather unique market for influencer marketing - from most-favoured social media platforms for influencers, to the way these social media platforms are used. One thing is for certain though, influencer marketing continues to be on a positive trajectory in Indonesia, for both marketers and influencers. In this report, we look at the hottest influencer verticals in Indonesia, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest i