2021 influencer marketing report for Vietnam

Even though influencer marketing continues to grow and evolve in Vietnam, it still remains a tricky market for marketers. On the other hand, we’re starting to see influencers and content creators come into their own. As the market continues to evolve, marketers need to continue staying on trend to succeed.

In this report, we look at the hottest influencer verticals in Vietnam, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in Vietnam in terms of platforms, influencer categories and median engagement rates.

Our objective is to help marketers make increasingly informed decisions on influencer marketing, and drive education around influencer marketing across the region, ultimately furthering the industry for more impactful and efficient influencer marketing activities.

Data in this report was obtained and analyzed from the AnyTag platform, and all figures shown are accurate as of publication.

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