Social Media Influencer Marketing in Japan

Download: State of Influence in Asia 2021 report now We’re tackling one of the most unique markets in Asia for social media usage and influencer marketing, as we look at a market we have grown a foothold in since April 2017 - Japan. But first, some stats to see how big this market actually is for influencer marketing. We’re looking at a highly mature market in Asia, with data from Hootsuite and We Are Social placing internet users at 92% of the population, and a penetration rate of 65% (82 million people) for active social media users. With that