Gaming is no longer just about playing. It has become an integral part of daily life and a massive marketing opportunity. Recently, AnyMind Group had the honor of joining a panel discussion at Thailand’s premier advertising event, Adman Awards & Symposium 2025, held under the theme “The Future of Advertising is Humanity” and organized by the Advertising Association of Thailand (AAT).
Umamont Sirilaksanaporn, Vice President of Influencer Marketing at POKKT, led the team alongside leading brand partners such as Tao Kae Noi and True Corporation to share insights and real-life case studies that reflect the latest trends in gaming and advertising.
POKKT data shows gamers aren’t just kids, most are teens and working adults aged 15–34. Brands can also target specific interests, including:
To help brands reach gamers effectively, Cherry shared insights from the POKKT Mobile Advertising platform, a one-stop ad solution that matches campaigns to the right audience for optimal results.
1.Gaming is a Mainstream Media for Thais
Gaming is no longer a niche. As users continue to grow steadily, the estimated reach in 2025 is expected to reach 43.5 million, covering more than half of Thailand’s population. Gaming has become a mainstream media space that brands cannot ignore.
2.Reach Target Audiences Deeply and Accurately
POKKT data shows gamers aren’t just kids, most are teens and working adults aged 15–34. Brands can also target specific interests, including:
- Beauty Seekers: fans of cosmetics and skincare
- Online Shoppers: avid e-commerce consumers
- Health & Fitness Enthusiasts
3.Ads Must Enhance, Not Interrupt, the Experience
The key is to enhance the gaming experience using POKKT High Impact Ad Formats:
- Rewarded Video: Players watch ads to earn in-game items, achieving over 80% completion rates.
- Interactive Rich Media: Transforms traditional ads into mini-games, driving massive engagement.
Elevate the Experience with AI Technology
AnyMind integrates AI to deliver novel “wow” experiences, such as:
- AI Skin Analysis: Uses the camera to analyze skin and recommend suitable skincare products.
- Voice Activation: Controls ads with voice, boosting engagement compared to traditional formats.
Adman 2025 reinforced that mobile gaming is a high-potential space brands cannot overlook. Whether it’s reaching Gen Alpha on Roblox, building True Gaming communities, or leveraging data and AI for mobile ads, POKKT and AnyMind Group are ready to help brands unlock new business opportunities in the gaming world.
Explore advertising solutions in mobile gaming through POKKT: https://anymindgroup.com/contact/
