Have you ever wondered how leading brands manage to drive exponential e-commerce growth in just one year? How do they simplify store management, adjust campaigns in real time, and gain deeper consumer insights? Today, we’re sharing a success story from McCormick that reveals exactly how it’s done.
Over the ten months from January to October 2025, McCormick achieved significant sales growth through its collaboration with AnyMind via the AnyX platform. This partnership not only boosted the brand’s revenue but also elevated the overall customer shopping experience. With clearer insights and streamlined operations, McCormick is now able to build stronger, more sustainable long-term strategies.
About McCormick
In Thailand, McCormick products are distributed by Sino-Pacific Trading (Thailand), a leading importer and distributor of consumer goods. To strengthen McCormick’s e-commerce operations, Sino Pacific partnered with AnyMind Group to enhance store management on Shopee and Lazada, from data analysis and stock management to strategic marketing.
The Challenges Faced by Sino-Pacific Trading
Sino-Pacific Trading (Thailand), distributor of McCormick products in Thailand, faced challenges in driving sales and managing its stores on e-commerce platforms such as Shopee and Lazada, amid a highly competitive market for seasoning products. The main challenges were twofold:
1.Niche target audience: McCormick’s core customers are primarily B2B, such as restaurants and food ingredient businesses. Expanding the brand to online channels meant reaching a new B2C audience, requiring strategic adjustments across multiple areas to effectively engage individual consumers.
2.Encouraging home-use adoption: Another key challenge was motivating consumers to start using McCormick products in home cooking and fostering repeat purchases.
AnyMind’s Solution: Elevating McCormick’s E-commerce with AnyX, a comprehensive online store management platform
AnyMind Group provided end-to-end support for McCormick’s online stores through AnyX, a platform that centralizes data and sales management across all channels. Customer communication: Enables fast and precise responses to improve satisfaction and repeat purchases.
Key features of AnyX include:
- Centralized sales data: Consolidates sales information from all platforms in one place, giving the brand a clear and complete overview of its business.
- In-depth analytics: Our team uses AnyX to analyze store performance, customer behavior, and market trends, enabling the brand to make smart, fast, and accurate strategic decisions.
- Operational efficiency: Supports effective management of inventory, orders, marketing, and customer service, reducing errors and saving time.
- Driving sales growth: With systematic data management, our team can plan targeted campaigns and optimize the shopping experience, better meeting customer needs and ultimately increasing sales.
Core solutions applied for McCormick:
- Unified store management: Real-time visibility of sales and inventory across all channels.
- Campaign planning and optimization: Uses insights to define media strategies and promotions tailored to consumer behavior.
Through AnyMind’s platform and solutions, we began by analyzing McCormick’s store performance to identify areas for improvement. Then we developed data-driven strategies to enhance efficiency and achieve sustainable growth.
Business Results (Jan to Oct 2024 VS Jan-October 2025)
Over the ten months, McCormick achieved remarkable e-commerce growth across all key metrics:
Sales Performance
- Gross Merchandise Value (GMV): +206%, demonstrating strong overall sales growth.
- Orders: +198%, reflecting higher customer demand and effective order conversion.
Conversion and Customer Engagement
The conversion rate improved from 4.70% in 2024 to 6.79% in 2025, a +40% increase. This means more visitors are completing their purchases, showing a clear improvement in user efficiency and store performance.
Customer Service and Store Operations
Beyond sales growth, McCormick successfully enhanced its overall store presentation and professionalism, while improving response time and customer interaction across both Shopee and Lazada. These improvements contributed to a more efficient end-to-end store management process and a better customer experience.
Best-Selling Products
The following table shows McCormick’s top-performing products on Shopee and Lazada.In this table, QTY stands for Quantity, representing the number of units sold, ordered, or in stock for each product.
Top selling products on Shopee include McCormick Imitation Vanilla Extract, Himalayan Pink Salt Grinder, Taco Seasoning Mix, French’s Classic Yellow Mustard, and McCormick Black Pepper Grinder.
Top selling products on Lazada include McCormick Taco Seasoning Mix, Imitation Vanilla Extract, French’s Classic Yellow Mustard, Cayenne Pepper, and Himalayan Pink Salt Grinder.
McCormick’s Feedback
Before working with AnyMind, McCormick Thailand was looking for a partner to manage their online stores and advertising, but what they received exceeded all expectations.
“Initially, we only expected support with store management and ads. But the AnyMind team went beyond that, providing in-depth analysis, strategic guidance, and clear communication,” said Prinya Saengpetchprasert, Head of E-Commerce, LS Commerce.
With AnyMind’s complete ecosystem, from data driven strategy planning to content production and real time campaign optimization, McCormick can now manage and measure results all in one place.The AnyMind team is responsive, professional, and makes decisions based on real data. We have seen consistent growth in sales and return on investment,” he added.
Beyond the numbers, the partnership created shared learning.”We gained a deeper understanding of consumer behavior and which strategies work best. This has strengthened our long-term approach.”
Read more on our blog “AnyMind X Sino-Pacific at DAAT DAY 2025: McCormick’s O20 Journey to E-commerce Success.”
Ready to grow your online business with AnyMind?
If you are looking for a solution to boost efficiency, AnyX helps you:
- Manage online stores with ease
- Target your marketing effectively
- Analyze data and adjust strategies in real time
Everything is in one solution that enables you to “manage smarter, sell more.” Reach out now to speak with our e-commerce experts:https://anymindgroup.com/contact/
