On November 7, 2025, AnyMind Group’s Creator Growth team in Indonesia hosted the “Product Power Up: YouTube Affiliate Matchmaking” event, bringing together 56 participants from 29 top creator channels. This wasn’t just another networking event; it was a targeted initiative to solve one of the biggest challenges in the affiliate ecosystem.
In the fast-growing world of YouTube Shopping Affiliates, there is often a disconnect. Creators are left to guess what kind of content brands really want, while brands struggle to find creators who can authentically represent their products. This leads to misaligned content, wasted effort, and lost revenue.
This event was designed to solve this problem head-on. As Yonathan Lim, Senior Channel Optimization Manager, Indonesia, AnyMind Group, highlighted in his opening speech, our main objective was to create a direct platform for creators and brands to find solutions together. By facilitating face-to-face discussions, we aimed to align content strategies, ensuring that creators can produce content that is both true to their audience and highly effective for the brand.
Strategies for Success with YouTube Shopping
This session was an in-depth session on “YouTube Shopping Affiliate Optimization” led by Tara Suriya, Category Manager of YouTube Shopping Affiliate. Tara provided creators with actionable strategies, explaining exactly how to run effective affiliate campaigns on YouTube and maximize revenue. The session was followed by a lively Q&A, allowing creators to get direct answers to their most pressing questions.
Insights from a Top Creator
The highlight of the day was an exclusive Q&A with Rah Gadget, a top creator in Indonesia, also part of our creator network. During this session, Rah Gadget shared his inspiring success story with other creators, offering invaluable insights into how he grew his channel and achieved remarkable success. He provided practical tips on how other creators can replicate his remarkable success, even sharing how he is able to generate around $100,000 per month through the affiliate program.
Connecting Creators and Brands
The day concluded with a “Matchmaking Session” which was a practical, hands-on platform where we actively connected our creators with representatives from leading health, beauty, and fashion brands. Creators and brand managers were able to have direct, strategic conversations, co-planning future content.
Attendees were also provided with product samples, giving them the tools to create informed and authentic content. This combination of expert insight, proven strategies, and direct brand access gives our creators a clear path to maximize their content and generate more revenue.
The event also served as a practical matchmaking platform. We actively connected our creators with representatives from health, beauty, and fashion brands, providing product samples to support upcoming content. This direct access, combined with the insights from fellow creators, gives attendees a clear path to maximize their content and generate more revenue.
Thank you to all the creators, speakers, and brands who attended and made this event a resounding success. We look forward to seeing our creators implement these new strategies and continue to grow!
If you are a creator looking to join our network or a brand interested in future collaborations, please contact us through this page: https://anymindgroup.com/contact/
