Press Release
E-commerce & D2C
Aug 10, 2021
AnyMind Group collaborates with basketball YouTuber to produce basketball apparel brand &RSON
AnyMind Group, a brand enablement platform that provides technology and solutions for influencers, marketers, business owners and publishers, has today announced the launch of &RSON (pronounced and-r-son), a direct-to-consumer (D2C) basketball apparel brand produced in collaboration with Tomoyan, a Japanese YouTuber who is also a member of YouTube channel Lazy Lie Crazy and is highly popular amongst the Generation Z population in Japan. The first product lineup includes four items which will be available for purchase on the &RSON official online store