Case Study
Digital Marketing
Apr 10, 2025
Beyond the Boundary Line: Tapping Gaming Audiences for Cricket Viewership Success
Cricket in India isn’t just a sport, it’s a full-blown religion. So when the ICC Champions Trophy 2025 came to us with a clear goal, to increase viewership, we knew we had to think beyond the boundaries.
At AnyMind Group, we built our strategy around one undeniable truth: Indian cricket fans hate missing out. They’re constantly refreshing scoreboards, dreading that they might miss the next match-winning six or a game-changing wicket.
Insight: Cricket + Gaming = Untapped Potential
We identified a powerful crossover, most cricket fans are also