Hong Doan
Platform Operations Executive, AnyMind Group
With over 3 years of experience in Programmatic Advertising, Hong Doan is a professional who specializes in website optimization, troubleshooting, and in-depth analysis. Having worked with over 300 publishers across multiple countries, including Taiwan, Thailand, the Philippines, Indonesia, and India, she has built a reputation for driving impactful results, particularly through Private Marketplace advertising.
Her expertise spans both the DSP and SSP sides, where she leverages top industry platforms to optimize ad performance. Known for her flexibility and innovative approach, Hong continuously uses the latest tools to help publishers maximize revenue and achieve exceptional growth.
Introduction Ejan.co Publisher
Ejan.co is a well-established publisher in Thailand with a long history of working with AnyMind Group. Despite their solid presence in the programmatic advertising landscape, they were facing challenges in maximizing their revenue potential. Ejan.co found it difficult to generate sufficient ad revenue to meet their goals. With the rise of programmatic advertising, the need for a more efficient solution became clear.
AnyMind, understanding the complexities faced by publishers like Ejan.co, introduced a powerful new feature: Ad Exchange (AdX) rewarded ads via AnyMind Tag Solution (ATS). ATS is a cutting-edge solution that enables publishers to easily manage and optimize demand for their ad inventory. By leveraging ATS, Ejan.co was able to test AdX rewarded ads, and the results were nothing short of remarkable. The impact on revenue uplift was significant, and the data spoke volumes about the efficacy of this feature in driving higher CPM rates and better overall performance.
How AdX Rewarded Ads ATS Brings Uplift for Publisher Revenue?
To understand the substantial uplift in revenue for Ejan.co, let’s dive into the data and analyze the performance of AdX rewarded ads via ATS..
The data spans a period from February 13th to March 6th, where Ejan.co tested the feature across multiple days.
The average CPM for Ejan.co’s AdX rewarded ads ranged from as low as $1.06 to as high as $5.13 during the period. On a daily basis, these values varied, but the overall trend shows a significant increase in CPM compared to the typical CPM in Thailand. According to industry standards, the average CPM in Thailand hovers around $0.2. When compared to this figure, Ejan.co’s AdX rewarded ads consistently outperformed, often reaching CPM values 5 to 25 times higher than the TH average.
Some key highlight data:
- From Feb 13 to Mar 5, Ejan.co saw significant increases in CPM, at an average of $2.11, showing a remarkable uplift compared to the typical $0.2 CPM in Thailand.
- The CPM peaked at $5.13 on Mar 6.
- For revenue, it reached the peak at $18/day on Feb 21 thanks to the highest Requests (28k), at the CPM $2.05.
- AdX rewarded has strong CTRs, ranging from 7.74% to 13.90%.
CPM increases reflect the effectiveness of AdX rewarded ads via ATS in attracting higher-paying demand and optimizing ad delivery.
Overall, the combination of higher CPM, strong CTR, and excellent viewability demonstrates that AdX rewarded ads via ATS is a highly effective solution for Ejan.co. By using ATS, they were able to access increase their ad revenue and deliver a superior user experience through more relevant and engaging ads.
Try AdX Rewarded Ads ATS Now!
The results of Ejan.co’s experience with AdX rewarded ads on ATS demonstrates the significant impact this feature can have on publisher revenue. By leveraging ATS, Ejan.co was able to access optimize ad delivery and see CPM rates far above the industry average. This led to a substantial uplift in revenue, with higher CTRs and strong viewability ensuring that users engaged with the ads.
For other publishers looking to increase their revenue, adopting ATS and enabling AdX rewarded ads is an excellent solution. ATS simplifies the process of managing ad demand while ensuring that high-quality ads are delivered to the right audiences. The success of Ejan.co proves that this feature works and can lead to impressive revenue growth.
If you’re a publisher looking to boost your revenue and improve ad performance, it’s time to try AdX rewarded ads through ATS because the results speak for themselves.
