Nguyen Thuc Bao Han
Regional Platform Operations Senior Executive, AnyMind Group
Han has two years of experience in App Monetization and currently serves as the Person In Charge of the Vietnam, Korea, Taiwan, and China markets.
In addition to managing and optimizing over 200 apps, she is dedicated to exploring and discovering new monetization methods to maximize revenue for these applications.
Application Profile
Tra cứu phạt nguội toàn quốc (Nationwide Traffic Violation Lookup) belongs to S3 Tech Company. It is an innovative application that allows users to easily check traffic violations committed by cars, motorbikes, and electric motorcycles under Vietnam’s road traffic safety laws.
Key Features:
- Instantly check traffic violations and fines.
- Nationwide coverage for penalty lookups.
- Smart auto-update feature displays violations in real-time.
- Reliable data sourced directly from the Traffic Police Department.
- User-friendly interface for seamless navigation.
With its comprehensive features and up-to-date database, Tra cứu phạt nguội toàn quốc (Nationwide Traffic Violation Lookup) is the go-to app for drivers looking to stay informed and compliant with traffic regulations.
The Challenge
Tra cứu phạt nguội toàn quốc is currently using AdMob as the primary mediation platform and has previously monetized with Admob Network only. Therefore, their in-app advertisements (IAA) Revenue has fallen short of expectations because only one demand has been utilized. Additionally, the lack of competition within the mediation group system has also caused the CPM of this app to be ineffective. As a result, they are seeking App Monetization Solutions from AnyMind to increase the IAA revenue.
The Approach
S3 Tech Company partnered with AnyMind because of our strong track record in boosting IAA revenue. Based on a clear understanding of their expectations, AnyMind projected a significant boost in ARPDAU within two months, demonstrating their strong capability to deliver on their predictions and achieve meaningful results.
AnyMind provided key solutions for improving ad placement, adding more ad sources, and optimizing the waterfall to maximize earnings:
- Firstly, AnyMind analyzed S3 Tech Company’s difficulties and proposed suitable solutions to improve the IAA Performance: Tra cứu phạt nguội toàn quốc – iOS. Our solution is to add AnyManager SDK. This product helps the Publisher implement multiple demand SDKs simultaneously to maximize the CPM, AR CPM, CTR, and ARPDAU.
- Secondly, we created a detailed Optimization plan and timeline for AnyManager SDK integration.
- When everything was ready, we started collaborating to increase AR CPM. Throughout this period, AnyMind constantly monitored the performance and effectiveness of the solutions provided.
By working with AnyMind, S3 Tech Company found a partner who could help them grow their app’s profitability and navigate challenges with confidence.
The Results
On 15th Jan 2025, S3 Tech Compay successfully added AnyManager SDK to the Tra cứu phạt nguội toàn quốc – iOS. Since the end of January 2025, AnyMind has optimized the IAA performance for this application. AnyMind collected the data trend of the market and used our deep analysis skills to optimize the Floor Price.
Moreover, AnyMind’s decentralized task flow provides a fast and professional process between teams, ensuring seamless coordination in setup and optimization, ultimately achieving the expected efficiency.
As a result, after two months of collaboration, the ARPDAU increased significantly by 590%, and the AR CPM increased by 510%. Incredibly, CPM increased by 583% while the Fill rate remained stable.
Additionally, AnyMind constantly reviewed the reports weekly, so Tra cứu phạt nguội toàn quốc was constantly promptly updated if any issues arose.
AnyManager SDK Contribution
Before adding AnyManager SDK, Admob Network was the only demand. After that, AnyManager SDK ad networks completely transformed this. Currently, Admob Network contributes ~11%, while AnyManager SDK ad networks contribute ~89%.
Expanding the partnership between S3 Tech Company and AnyMind
Building on the success of Tra cứu phạt nguội toàn quốc-iOS, AnyMind and S3 Tech Company continue the collaboration to optimize IAA Revenue on Tra cứu phạt nguội toàn quốc-Android & Lịch Vạn Niên 2025: Lịch Việt – iOS starting from February 2025, which is currently being optimized and monitored.
Conclusion
Through this case study, it is clear that AnyMind has performed exceptionally well in its role as a consultant. In addition to providing an excellent product, the AnyManager SDK, which helped S3 Tech Company save time and significantly increase revenue, AnyMind proactively proposed solutions to manage risks and maximize revenue based on the existing inventory. From AnyMind’s perspective, we sincerely appreciate the cooperation and understanding of S3 Tech company, which enabled the swift implementation of our recommendations and the timely resolution of issues.
